2014 Rising PR Stars: Louise Eich

Louise Eich, Senior Associate, Burson-Marsteller

Since her first day at Burson-Marsteller four years ago, Louise has embodied the definition of “Being More” — one the agency’s core values. In helping clients to “Be More”, Louise helps to build dynamic partnerships between people, companies, governments, and the media — partnerships that stimulate conversations with the potential to change the world. From delivering exceptional media and social outreach, to managing and executing innovative events, Louise goes above and beyond to achieve outstanding results for clients with enthusiasm, dedication, creativity, and passion.

She demonstrates leadership through her work with companies like Microsoft and Intel on policy issues including technology, education, and citizen initiatives. Her drive, strategic thinking, and leadership have led to several successful high-profile events. Louise executed a four-part national event series for Microsoft called “A New America: How Millennials Are Sparking Change”. The series sparked a dialog with students, lawmakers, entrepreneurs, and other local leaders about what Millennials want — and what policy makers need to know — in order for them to succeed.