Brian Bell, Brand Public Relations Manager, Dr. Pepper Snapple Group
Not many people can say that their first job with a company was to construct a gigantic sandal. Well, the fact is Brain Bell isn’t just anybody. After honing his craft working with the likes of NBC, Moroch Partners and Pier 1 Imports he joined the Dr. Pepper Snapple Group in 2013. Jumping right in, Brian worked with Snapple to bring a “Real Fact” — “Real Fact #444: The Statue of Liberty wears a size 879 sandal” — to life in New York City, delivering one life sized sandal to Lady Liberty.
Brian showed a singular, focused dedication to bringing an integrated program to life for Snapple fans. The campaign generated 80 million media impressions with coverage in outlets like CNN, CNBC, and NY1. His work also drove over 150,000 visits to the Snapple website, five million Facebook impressions and over 1.6 million Twitter impressions.