Jessica Bass, Senior Manager, Corporate Communications, Beats Electronics
In her eight years working in the PR industry, Jessica Bass has changed brand perception in the media, managed global strategic campaign launches, and lead crisis communications for several major global brands including Beats by Dre, Hulu, and MySpace. For the past two years, she has lead all the communications at Beats Electronics, and has moved with the company over to Apple where she continues to oversee communications for the Beats by Dre line.
Jessica led the PR strategy for three of Beats’ most successful communications strategies of the year. The most successful of the campaigns being launched a week before the World Cup, titled “The Game Before the Game”. The campaign was heard round the world and set off a media firestorm. The event and subsequent ad were widely heralded as one of the best moments of the tournament.