Social Media Icon Awards: Twitter | Best Tweet Content

Winner: Proof Integrated Communications and the Nevada Commission on Tourism - Travel Nevada's Twitter Outreach

Twitter Best Tweet Content_Proof Integrated Communications and The Nevada Commission on TourismThe Nevada Commission on Tourism (NCOT) set out to reposition its consumer-facing brand, Travel Nevada, to better highlight Nevada as a unique, thrilling and quirky travel destination.

In creating the NCOT Twitter campaign for Travel Nevada, the team at BM and Proof faced two core challenges – national target audiences did not understand offerings outside of Las Vegas and Reno-Tahoe and Nevadans did not want to travel within the state. Plus, NCOT’s Twitter lacked in content and consistency.

The team aligned Tweets with the seven determined buckets including “Road Trips” Execution and “History & Heritage” Execution. For the latter, the team used owned social media properties to highlight Nevada museums, which offer different perspectives on the state’s history from American Indian culture to the significance of the railroad.

With respect to “Road Trips” Execution, to maximize on regional and intrastate travel, the team developed and promoted road trip travel itineraries for Southern and Northern Nevada that lived on and were promoted using #NVRoadTrip across social media properties. To amplify the road trip experience, the team also created a roadtrip themed Spotify playlist.

Through this campaign, Twitter followers increased 48 percent from 6,800 to 12,927. In all, online conversations increased from 900 daily posts to 3,212. Additionally, daily neutral/positive sentiment increased by 840%. Visitation to Nevada’s destinations increased along with traveler’s time and money spent while vacationing. Travel Nevada ensured that travelers’ experiences did not begin and end with Nevada’s physical borders.

Honorable Mentions:

  • Genzyme, a Sanofi Company - Science Offsite Twitter Campaign
  • Sony Computer Entertainment America - @PlayStation

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.