CSR Awards: Workplace Innovation


Winner: Entergy's Power to Care Campaign

Workplace_Innovation_Entergy's_Power To Care CampaignThe Power to Care is a resource for Entergy’s low-income customers. It is a long-standing program that provides assistance to the elderly and disabled who cannot pay their utility bills. Although the assistance fund has been around for more than 20 years, there is a need to keep it fresh and vital in the eyes of employees, retirees, shareholders and customers.

As government funding to assistance programs becomes tighter, The Power to Care needs to double its funding and be a primary program for contributions from employees, shareholders, retirees and customers.

Entergy’s goal in 2013 was that $500,000 would be raised from employee and retiree giving, and matched 1:1 by shareholders. That’s more than double the amount raised the previous year.

A special internal site was developed for the campaign. It featured a Power to Care donation form that automatically identified the employee by email and filled in pertinent contact information. The donation site was also connected to an online Entergy outlet store with 100th anniversary-branded items. Employees could select a certain number and type of gift, depending on the level of donation. The campaign launched the week of February 14 with the slogan, “Turn on your Heartlight,” to both play off Valentine’s Day and the company’s mission.

Honorable Mention:

  • Benevity - Spark Workplace Giving: Engaging Employees to Make Goodness Matter (Even More!)

Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.