CSR Awards: Pro Bono


Winner:  Smithfield Helping Hungry Homes 2013 Memorial Day Donation Tour

Pro Bono Campaign_Smithfield Helping Hungry Homes 2013 Memorial Day Donation TourAs a global food company, Smithfield understands the benefits of access to proper nutrition on a regular basis. Unfortunately, millions of Americans don’t have that access and, as a result, they lack the nutritional benefits that many of us take for granted. Established in 2008, Helping Hungry Homes is Smithfield’s initiative focused on raising the awareness of food insecurity on a national level and alleviating hunger across the country.

From Anchorage, AK to Miami, FL, Smithfield has completed over 175 donations across the U.S. under the Helping Hungry Homes tour. Since the program’s inception, Smithfield has donated more than 25.2 million servings of protein to food banks that serve their communities through emergency food pantries, school nutrition programs, disaster relief, and community outreach programs.

In honor of the 2013 Memorial Day holiday, Smithfield partnered with Richard Petty Motorsports (RPM), Speedway Motorsports, Inc. (SMI), Speedway Children’s Charities (SCC), and multiple retailers to donate and deliver more than three million hot dogs (equating to 160 tons, or 1.28 million servings) to more than eight different food banks around the country, including tornado disaster relief aid in Oklahoma, as part of a strategic media campaign. This donation tour achieved measurable results in the form of millions of media impressions and, above all, mouths fed.

Honorable Mentions:

  • CGI - Share our Strength Analytics Enhancement
  • Weber Shandwick - Impact Project




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.