CSR Awards A-List: RF|Binder

President Barack Obama meets with Boys & Girls Clubs of America 2013 Youth of the Year finalists in the Oval Office, Sept. 18, 2013. (Official White House Photo by Pete Souza)

President Barack Obama meets with Boys & Girls Clubs of America 2013 Youth of the Year finalists in the Oval Office, Sept. 18, 2013. (Official White House Photo by Pete Souza)

RF|Binder recognizes the importance of incorporating corporate social responsibility into every aspect of a company through fully integrated CSR strategies. Their philosophy is that companies are held accountable not only by their shareholders and investors, but also by a broader community of stakeholders – including customers, employees, activist groups, and the media – who are interested in a company’s social, environmental, and economic activities. They position themselves as not only a public relations agency, but as a corporate social responsibility partner for clients.

RF|Binder counsels companies large and small on their corporate responsibility programs – how to develop them, report them and promote them – and help build strong, well-recognized corporate citizens. The agency works in areas ranging from human rights and sustainability to philanthropy and community relations.

RF|Binder’s CSR client experience has included programs for Bank of America, Bosch, Capital One, Canaport LNG, Cargill, Citibank, CVS Caremark, Dunkin’ Brands, Johnson & Johnson, McGraw Hill Financial, NRG Energy, Reebok, Staples, and the Tupperware Brands-sponsored "State of the Youth Address" featuring the Boys & Girls Clubs of America's National Youth of the Year winner giving a teen-centric State of the Union address.

Some of the emerging themes of RF|Binder's CSR efforts revolved around reputation enhancement – how to effectively communicate CSR good deeds in the media and among influencers without appearing self-serving (e.g. Capital One and Dunkin’ Brands’ support of Superstorm Sandy relief and Cargill’s sustainable farming practices) – and how companies can take on major issues of the day, namely recycling (Johnson & Johnson), child health (CVS Caremark), and women and girls’ empowerment (Tupperware Brands) and use these issues to simultaneously create thought leadership and brand engagement among stakeholders.

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About Richard Brownell

Richard Brownell is Group Content Manager at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

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