RF|Binder recognizes the importance of incorporating corporate social responsibility into every aspect of a company through fully integrated CSR strategies. Their philosophy is that companies are held accountable not only by their shareholders and investors, but also by a broader community of stakeholders – including customers, employees, activist groups, and the media – who are interested in a company’s social, environmental, and economic activities. They position themselves as not only a public relations agency, but as a corporate social responsibility partner for clients.
RF|Binder counsels companies large and small on their corporate responsibility programs – how to develop them, report them and promote them – and help build strong, well-recognized corporate citizens. The agency works in areas ranging from human rights and sustainability to philanthropy and community relations.
RF|Binder’s CSR client experience has included programs for Bank of America, Bosch, Capital One, Canaport LNG, Cargill, Citibank, CVS Caremark, Dunkin’ Brands, Johnson & Johnson, McGraw Hill Financial, NRG Energy, Reebok, Staples, and the Tupperware Brands-sponsored "State of the Youth Address" featuring the Boys & Girls Clubs of America's National Youth of the Year winner giving a teen-centric State of the Union address.
Some of the emerging themes of RF|Binder's CSR efforts revolved around reputation enhancement – how to effectively communicate CSR good deeds in the media and among influencers without appearing self-serving (e.g. Capital One and Dunkin’ Brands’ support of Superstorm Sandy relief and Cargill’s sustainable farming practices) – and how companies can take on major issues of the day, namely recycling (Johnson & Johnson), child health (CVS Caremark), and women and girls’ empowerment (Tupperware Brands) and use these issues to simultaneously create thought leadership and brand engagement among stakeholders.