Havas PR donated more than $1.3 million in 2013, including $200,000 in cash for charities and the balance in time at a $200-per-hour blended rate. That sweat investment has brought a return of many millions of dollars and hearts to the causes of national school safety, wounded warriors, Native American legal issues, and organizations worldwide through the #GivingTuesday international giving campaign, among many others.
As a brand partner, Havas PR is committed to finding charities and soliciting marketplace research to best assess the causes that will click with clients' values and make great business sense for them. In the past two years, successful cause PR campaigns ranged from hosting the One Young World global leadership summit to helping wounded warriors. Other highlights include Ford's Warriors in Pink breast cancer awareness effort (Havas PR is AOR); One Young World’s focus on the day's most pressing issues, with high-profile counselors guiding discussion; and Stand Up for Heroes’ annual star-studded fundraiser for injured veterans that the Bob Woodruff Foundation produces.
Some measures of Havas PR’s success includes:
- GivingTuesday - 800-plus press hits (for 59 million impressions) and 2.5 million social impressions and tweets, plus $10 million in donations (a 53 percent increase from the Tuesday after Thanksgiving 2011)
- One Young World - 428 million media impressions locally, nationally and internationally; Twitter reach of 94.9 million impressions; and more than 61,000 viewers of the live stream from 176 countries
- Stand Up for Heroes - 300 million–plus impressions, record-breaking traffic on the Woodruff Foundation website, and donations of $2.2 million two years ago, $3.5 million last year and $5 million in 2013
- Ford Warriors in Pink - 185 million media impressions in 2013, above last year's amount, which was more than double the previous year's total