CSR Awards A-List: Havas PR


Havas PR

Havas PR

Havas PR donated more than $1.3 million in 2013, including $200,000 in cash for charities and the balance in time at a $200-per-hour blended rate. That sweat investment has brought a return of many millions of dollars and hearts to the causes of national school safety, wounded warriors, Native American legal issues, and organizations worldwide through the #GivingTuesday international giving campaign, among many others.

As a brand partner, Havas PR is committed to finding charities and soliciting marketplace research to best assess the causes that will click with clients' values and make great business sense for them. In the past two years, successful cause PR campaigns ranged from hosting the One Young World global leadership summit to helping wounded warriors. Other highlights include Ford's Warriors in Pink breast cancer awareness effort (Havas PR is AOR); One Young World’s focus on the day's most pressing issues, with high-profile counselors guiding discussion; and Stand Up for Heroes’ annual star-studded fundraiser for injured veterans that the Bob Woodruff Foundation produces. 

Some measures of Havas PR’s success includes:

  • GivingTuesday - 800-plus press hits (for 59 million impressions) and 2.5 million social impressions and tweets, plus $10 million in donations (a 53 percent increase from the Tuesday after Thanksgiving 2011)
  • One Young World - 428 million media impressions locally, nationally and internationally; Twitter reach of 94.9 million impressions; and more than 61,000 viewers of the live stream from 176 countries
  • Stand Up for Heroes - 300 million–plus impressions, record-breaking traffic on the Woodruff Foundation website, and donations of $2.2 million two years ago, $3.5 million last year and $5 million in 2013
  • Ford Warriors in Pink - 185 million media impressions in 2013, above last year's amount, which was more than double the previous year's total




Comments Off

avatar

About Richard Brownell

Richard Brownell is Content Manager, PR Events at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.



Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.