CSR Awards A-List: Edelman


Edelman

Edelman's Business + Social Purpose team

Edelman’s Business + Social Purpose practice inspires brands and organizations to change the world by marrying profit and purpose. Through a team of 125 strategy consultants and creative communicators, the practice helps organizations identify and understand their purpose and creates viable programs at the intersection of business and society.

For over three decades, Edelman has been helping clients create lasting connections between business and social issues, from StarKist’s dolphin-safe tuna and Dove’s Campaign for Real Beauty to Starbucks’ Shared Planet and GE’s ecomagination. These and other initiatives demonstrate the comprehensive nature of Edelman’s Business + Social Purpose practice.

Over the past year, the Business + Social Purpose practice has experienced 18% growth. It employs proprietary methodologies, while drawing on Edelman’s research to develop integrated business and communications solutions for commercial success and social impact. This global offering addresses the CSR, sustainability and citizenship needs of corporations, brands, foundations and nonprofit organizations.

Edelman’s known for successfully launching GE’s “ecomagination” corporate positioning campaign; giving women a reason to join forces in combating heart disease for American Heart Association’s “Go Red for Women;” redefining “Real Beauty” for Dove; launching Starbuck‘s global Shared Planet; and implementing the European Commission’s largest-ever consumer campaign across EU-25 on climate change.


Comments Off

avatar

About Richard Brownell

Richard Brownell is Group Content Manager at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.



Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.