CSR Awards A-List: Cone Communications

Cone Communications

Cone Communications

Cone Communications continues to innovate and lead the Corporate Social Responsibility discipline among agencies. This year, the agency set a new standard for CSR activities. Its new approach to CSR is called Corporate Social Return and centers on measurable business, brand and societal impacts that yield benefits for vested stakeholders.

Cone believes CSR efforts must be designed and communicated so that each group of vested stakeholders will recognize and receive specific benefit. Under its Corporate Social Return philosophy, Cone crafts Corporate Social Return Campaigns by pairing its deep understanding of issues and stakeholders with laser-focus on impact measurement. These campaigns integrate a company’s business and social commitments to inspire stakeholder action and deliver mutual return.

To ensure that Corporate Social Return Campaigns deliver robust return, Cone Communications designs and activates campaigns using the Four Rs of Return as critical guideposts:

  • Relevant: Does it align with the company’s mission/purpose?
  • Results-Oriented: Does it have measurable impact?
  • Resonate: Do these impacts matter to vested stakeholders?
  • Reliable: Does the company engage consistently around those impacts?

For the last 20 years, Cone’s CSR research has served as a go-to resource for media and opinion makers alike. In the past year, Cone Communications earned nearly 268 million media impressions for its work. Its CSR experts are some of the most in-demand thought leaders in the industry.

Clients who have developed successful CSR initiatives with Cone include CVS/Caremark, Green Mountain Coffee Roasters, Hilton Worldwide, ITT, Johnson & Johnson, Nestlé Waters, Northwestern Mutual, NARS, Purina, Time Warner and Yoplait.

Comments Off


About Richard Brownell

Richard Brownell is Content Manager, PR Events at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

Deals of the Week

Get $150 Off PR News' Google Conference


Join us on February 11, 2015, for PR News’ essential Google Conference at the Hyatt Regency San Francisco, and learn how to take advantage of everything Google has to offer communicators.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.