2013 Nonprofit PR Awards: Advocacy Campaign and Lobbying Efforts

Winner: Jumpstart – Jumpstart’s Read for the Record. One Day. To Jumpstart a Child's Future

Jumpstart's Read for the Record, presented in partnership with the Pearson Foundation, brings together millions of Americans to celebrate literacy by breaking the world record for reading the same book on the same day. On October 4, 2012, individuals across the country were encouraged to read the children's book “Ladybug Girl and the Bug Squad,” by David Soman and Jacky Davis, in support of Jumpstart's mission: to work toward the day every child in America enters school prepared to succeed.

The campaign drove public awareness of and participation in Jumpstart's Read for the Record campaign by sparking a national conversation on the importance of high-quality preschool experiences and the reality of America's achievement gap. Through email communications, social media conversations, a text message campaign and a full-featured microsite, Jumpstart prompted a groundswell of excitement surrounding the campaign. The campaign microsite (www.jstart.org/readfortherecord) served as a one-stop source for registration, general information, event updates, news stories, and campaign highlights.

In a post-campaign survey, a pool of 1,235 respondents, 93.9% reported overall satisfaction with the campaign. Additionally, 80% of the respondents indicated general awareness of Jumpstart's mission and 76% primarily participated in the campaign because they feel strongly about early education, validating Jumpstart's effective and deliberate outreach efforts. —Bill Miltenberg

Honorable Mentions:

• Crawford Strategy - Mission Hospital COPA Campaign

• Nyhus Communications - Washington United for Marriage Launch

• Solomon McCown & Company - NARAL Pro-Choice Massachusetts: Elevating Women's Issues in a Pivotal Massachusetts Senate Race

Back to the 2013 Nonprofit PR Awards

Comments Off


About Bill Miltenberg

Community Editor at PR News.

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.