2013 Nonprofit PR Awards: Event PR


Winner: Henson Consulting Inc. – HC has Heart: 2nd Annual Open Hearts Foundation Event Creates Buzz, Changes Lives

The Open Hearts Foundation, created by award-winning actress and philanthropist Jane Seymour and her husband, producer James Keach, is a nonprofit charity designed to enrich the lives of children through health, education, arts and sports. Its philosophy embraces selfless giving even in the face of adverse conditions, and funds those organizations and individuals who exemplify that philosophy in their service to others. In 2012 Open Hearts called on Henson Consulting (HC) to plan and execute the foundation’s second annual event at Seymour’s Malibu home.

HC’s mission was not only to raise awareness about Open Hearts Foundation, but also locate honorees who have overcome adversity by living with an “Open Heart.” HC deployed a full suite of PR efforts to reach those goals, starting with an extensive round of media relations to help get the word out about Open Heart stories. The agency also crafted press materials to leverage Jane Seymour’s celebrity as an expert spokesperson and put the spotlight on the various charities receiving donations from the Open Hearts Foundation. In addition to targeting top-tier national outlets the PR team also focused the pitch to each honoree’s hometown.

The second annual Open Hearts Foundation was a smashing success, with HC garnering 168 million media impressions, including coverage on CNN and the Today Show as well as stories in The Washington Post and Seymour’s hometown Malibu Times. —Matthew Schwartz 

Honorable Mentions:

• American Society of Clinical Oncology - 2012 ASCO Annual Meeting Press Program

• American Society of Landscape Architects - Landscape Architect's Guide to DC Campaign

• CropLife America - 2012 National Policy Conference, "The Politics of Food and the 2012 Farm Bill: Are YOU Being Served?"

• dashTHIRTYdash - The Death of the Daily Times-Picayune & the Unification of a City 

Back to the 2013 Nonprofit PR Awards


Comments Off

avatar

About Bill Miltenberg

Community Editor at PR News.



Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.