Stories by Yvonne Maher, Cognito

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Lessons From Samsung’s PR Fiasco: 6 Tips to Protect Your Reputation

October 26th, 2016 by

The company has been criticized by the public and commentators about its lackluster response to the issue, with some media complaining that statements have been vague, lacking detail of what exactly went wrong. Watching events snowball from the sideline, brands can learn some valuable lessons about protecting brand and reputation in a time of crisis. Here are six things Samsung’s PR crisis reminded us.