Author Archives: Whitney Eichinger

Top 5 Must-Haves in Every PR Pro’s Portfolio

Posted on 07/19/2011 by Whitney Eichinger

Southwest Airlines’ Whitney Eichinger lays out the five most important qualities to highlight in every PR pro’s portfolio, from senior to entry level. | MORE »

Posted in Featured, Free Content | 1 Comment

5 Steps to Connecting With Over-Stretched Journalists

Posted on 04/13/2011 by Whitney Eichinger

In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations, Water Cooler | 1 Comment