Co-Winner: Cisco Systems – Cisco Systems Leads Innovation in Digital PR In an extraordinarily competitive category, Cisco Systems’ digital team is a tour de force of organized, systematic, digital innovation. The company’s core objective, creating… Continued
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Sometimes the simplest communications techniques are overlooked because they’re so obvious. But sometimes they work really well. A small New England footwear company is riding a “Made in the USA” feelgood story to newfound prominence… Continued
When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued
The contrast between the two railway accidents offers an important juxtaposition in how to handle a crisis, and how not to.
Does it ever advance your communications mission to get into a public dispute that attacks journalists?
A new piece of research confirms a pattern that we always suspected was the case, based on anecdotal experience (and maybe our own behavior). That is that Facebook users (and by extension, all those who… Continued
Traditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka. And… Continued
Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.