Stories by tsilber@accessintel.com

2013 Digital PR Awards: Digital PR Team of the Year

November 5th, 2013 by

Co-Winner: Cisco Systems – Cisco Systems Leads Innovation in Digital PR In an extraordinarily competitive category, Cisco Systems’ digital team is a tour de force of organized, systematic, digital innovation. The company’s core objective, creating… Continued

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8 Quotes to Scare You Away From Hellish Writing

October 31st, 2013 by

8 quotes for writing pros to keep in mind as they sit down at their keyboards today.

How a Regional Footwear Company Leveraged a Feelgood Theme to Gain National Media Coverage

October 25th, 2013 by

Sometimes the simplest communications techniques are overlooked because they’re so obvious. But sometimes they work really well. A small New England footwear company is riding a “Made in the USA” feelgood story to newfound prominence… Continued

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Firing of NSA Twitter User Underscores Need for Employee Social Media Policies

October 23rd, 2013 by

When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued

Hill+Knowlton created this infographic to coincide with its “Communicating Character” study. According to H+K, character is defined by the interaction between brand reputation and character—a dynamic in which communicators play a crucial role. Hill + Knowlton said that character is what drives 73% of respondents to make purchasing decisions.

Contrast in Crisis Management: How Two Railroad Companies Reacted to Disaster

October 21st, 2013 by

The contrast between the two railway accidents offers an important juxtaposition in how to handle a crisis, and how not to.

Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?

October 18th, 2013 by

Does it ever advance your communications mission to get into a public dispute that attacks journalists?

Communications Pros Take Note: Internet Trolls Don’t Like Their Friends to Know That They’re Trolls

October 14th, 2013 by

A new piece of research confirms a pattern that we always suspected was the case, based on anecdotal experience (and maybe our own behavior). That is that Facebook users (and by extension, all those who… Continued

On the Power of Optimism in PR Communications

May 10th, 2013 by

The power of a positive outlook works wonders in communications.

U.S. Brands Questioned in Bangladesh Factory Collapse

April 26th, 2013 by

Traditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka. And… Continued

Lessons for Communicators From Kmart’s Wildly Successful “Ship My Pants” Viral Video

April 25th, 2013 by

Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.