Stories by Tod Plotkin

shooting video

Two Approaches to Overview Videos and How They Can Help Your Brand

October 17th, 2016 by

As an employee, it is easy to see the daily impact your business has on clients. When you are in middle of your company culture and involved with your daily work, you become extremely familiar with your organization’s mission. You are living it, after all. But how do you explain that company goal to a complete stranger in just a few short minutes? Do you direct them to the mission statement typed out on your website and hope that that’s enough?