The topic of issues management has been around for decades. It’s examined and debated regularly in the PR industry mainly because it can be a very broad, overarching concept.
When the pressure of crisis management and an often-thorny public policy process are added to the mix, a conundrum can develop, especially for communicators with little to no experience in one or all of these areas. Issues management around public policy must be woven into an organization’s culture early, not just when things are tanking.