Stories by Tom Lindell

omni-channel

To Compete in an Omni-Channel World, Adopt a New Mindset

April 15th, 2016 by

Omni-channel marketing is no longer the buzzword du jour. It’s time to dispel the confusion over what it is and adapt to the new world it’s creating for public relations practitioners. Omni-channel is often confused with holistic or integrated marketing communications. It’s different. Forward-thinking clients and CMOs consider it the future and you should, too.