Stories by Tamara Moore

MLB: JUN 17 Rangers at Dodgers

Pitch Perfect: 9 Tips and Tactics to Help Your Issue Get Media Coverage

June 6th, 2016 by

Great stories—about medical breakthroughs, heroic acts by children, emerging infectious diseases—are relegated to the trash bin, while “Grumpy Cat” is featured on national evening news. There are plenty of reasons this happens. Newsrooms are shrinking. Reporters are more harried since they are asked to write, blog, tweet, appear on video, among other duties. Brand priorities change and resources are limited. But most likely the problem lies in the execution of the pitch.