Stories by Therese Van Ryne

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Aligning PR With Business Goals to Grab Mindshare and Larger Budgets

July 1st, 2018 by

It is essential to tie PR to business objectives for several reasons. These include the importance of aligning to the goals of your company leaders and showcasing the value behind the metrics. Ultimately, reporting PR results with a focus on business results increases your opportunity to get even more budget for your next activity.