Stories by Shawn Wood


5 Ways Social Media Can Extend the News Cycle

November 13th, 2015 by

Social media has redefined how the news is being delivered and how strategies to share stories are developed.


7 PR Tips Not (Easily) Found In Your AP Style Guide

May 28th, 2015 by

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.


PR Insider: Making Facebook Work for PR

April 23rd, 2015 by

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.

PR Insider: 4 PR Tips to Pitch During Sweeps

February 26th, 2015 by

During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.

PR Insider: The Lost Art of Reputation Management

January 12th, 2015 by

We need to get to back to the basics of reputation management because teaching principles of protecting an image should be sacred in PR.

PR Insider: Why Can’t We All Just Get Along?

December 15th, 2014 by

If you see something savvy, appreciate it. If you see an award-winning campaign, research why and work to emulate that for one of your clients.

Eric Waters

PR Insider: Top 7 Myths in Public Relations

October 30th, 2014 by

The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.

PR Insider: The Intern Conundrum – To Pay or Not to Pay

September 22nd, 2014 by

When it comes to agencies hiring interns, the question that always comes up is: “To pay or not to pay.” Frankly, that should never be the question.

PR Insider: How Do You Know When Your Client is Ready for Social Media?

July 24th, 2014 by

When it comes to social media, it is doesn’t matter if your client is ready. The media is ready, and they are waiting.

PR Insider: 5 Ways to Manage Work Overload

April 21st, 2014 by

From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team.