Author Archives: Scott Van Camp


About Scott Van Camp

Scott Van Camp is editor of PR News, an executive-level, reader-supported publication that helps enhance the business impact of PR. Scott has a rich background in both journalism and PR/marketing. He has more than 15 years of experience as a writer/editor at various consumer and trade publications. Scott was with VNU Business Publications for five years, including stints as managing editor at IQ News and Technology Marketing magazines and senior editor at Brandweek. In the PR/marketing sphere, he has served as corporate communications manager at MarketBridge, a marketing and sales consultancy, and as editorial director for the Chief Marketing Officer (CMO) Council. While at the Council, Scott led several high-profile marketing research projects. He has also operated his own communications and media consulting firm, SVC Communications.

PR and the Airline ‘Fat Tax’: Endless Possibilties

Recently, Dr. Bharat P. Bhatta of Sogn og Fjordane University College in Norway, laid out a modest proposal in the Journal of Review and Pricing Management: Airlines should charge overweight passengers more for their plane tickets than thin passengers…. | MORE »

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3 Tips for PR Pros to Stay On Wikipedia’s Good Side

After a BP communications exec altered the oil company’s Wikipedia page, there could be policy changes involving PR at the online encyclopedia. | MORE »

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5 Pointers for a Successful Apology

Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012. | MORE »

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5 Tips on How to Listen to Your Facebook Comments

Today Facebook debuts a new comments system, which should help PR pros better manage their social listening. | MORE »

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4 Ways PR Pros Can Program for YouTube (Now One Billion Strong)

With YouTube now serving 1 billion unique visitors per month, we cook up some key video trends to watch. | MORE »

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5 Must-Have Attributes for a Successful PR Internship

As summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship. | MORE »

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‘March Madness’ Meets Social Media: Top Social-Media School Crowned

When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue. | MORE »

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Twitter’s Vine Could Have a ‘Reel’ Impact on Your PR Program

Adrianna Giuliani of DeVries Global, who is set to present at the PR News Big 3 Digital PR Conference, says the immediacy of Twitter’s Vine video platform makes it a social tool to watch. | MORE »

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Good News Trumps Bad for Social Media Stickiness

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages. | MORE »

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‘Stuffy Old Men’: Report Acknowledges GOP’s PR Problem

The GOP has a PR problem. The party so much as acknowledged that on Monday with the release of a 100-page report  detailing messaging shortcomings that Republicans say are the cause of its jarring defeat last November to incumbent President Barack Oba… | MORE »

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