Author Archives: Scott Van Camp
While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion.
ESPN is known to push the envelope when it comes to promoting it’s own programming. After the death of Caleb Moore at the Winter X Games, the sports network may have to rethink that strategy.
Salesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.
80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.