» Register today for PR News' Content Marketing Boot Camp June 18 in NYC «
With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.
While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion.
The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.
ESPN is known to push the envelope when it comes to promoting it’s own programming. After the death of Caleb Moore at the Winter X Games, the sports network may have to rethink that strategy.
Salesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.
80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.
 | Platinum PR Award Winners
|
 | Nonprofit PR Awards
|
 | CSR Awards Winners
|
Connect with us