Author Archives: Scott Van Camp
While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion.
Salesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.
ESPN is known to push the envelope when it comes to promoting it’s own programming. After the death of Caleb Moore at the Winter X Games, the sports network may have to rethink that strategy.
80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.
So far, the positioning of Marissa Mayer has been textbook public relations, yet all honeymoons do come to an end.
62% of the public cares more about companies’ practices and policies today than they did 10 years ago.
Kelly Caffarelli, president of The Home Depot Foundation, fully leverages the company’s home repair DNA to help nonprofits build and refurbish homes for people in need.
Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.