Stories by Scott Van Camp

Oreo’s Power-Outage Tweet: Much Ado About Nothing?

February 4th, 2013 by

While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion.

As the NLRB Cracks Down, It’s Time For a Refresh on Social-Media Policy

February 4th, 2013 by

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.

5 Simple Tips for Dealing With Unhappy Citizens on Social Media

February 1st, 2013 by

Salesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.

Will Snowmobiler’s Death Change ESPN’s X Games’ PR Approach?

February 1st, 2013 by

ESPN is known to push the envelope when it comes to promoting it’s own programming. After the death of Caleb Moore at the Winter X Games, the sports network may have to rethink that strategy.

Digitally Satisfied Shoppers Likely to Purchase More

January 30th, 2013 by

80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.

Yahoo CEO Mayer Enjoys Extended Honeymoon with the Media

January 30th, 2013 by

So far, the positioning of Marissa Mayer has been textbook public relations, yet all honeymoons do come to an end.

Consumers Take Closer Note of Companies’ Practices

January 29th, 2013 by

62% of the public cares more about companies’ practices and policies today than they did 10 years ago.

Home Depot Foundation’s Caffarelli on Effective CSR: ‘Do What You Know’

January 29th, 2013 by

Kelly Caffarelli, president of The Home Depot Foundation, fully leverages the company’s home repair DNA to help nonprofits build and refurbish homes for people in need.

10 Things You Should Know About an App

January 28th, 2013 by

Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.