Stories by Susan Sweenie, SeeDepth Inc.

shutterstock_525737938

Why Your PR Budget Needs to Include PR Analytics

December 5th, 2016 by

The value of measuring and analyzing outcomes cannot be stressed enough. While it may take an investment to implement measurement and purchase the best tools, the very heart of doing so saves companies money and resources in the long run. Your marketing budget may be for naught if you fail to analyze what’s working and what isn’t—you could be throwing money out the door year over year if you’re not measuring success.