Stories by Steven Pike, Syracuse University S.I. Newhouse School of Public Communications

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5 Lessons for PR Pros From the Michael Cohen-AT&T-Novartis Incidents

May 14th, 2018 by

The recent revelations about presidential attorney Michael Cohen’s dealings with AT&T and Novartis are the latest examples of large companies stumbling during reputational crises. Here are 5 lessons brands can learn from AT&T’s and Novartis’s pitfalls.