Author Archives: SHABBIR SAFDAR

Countering Online Criticism and Avoiding the Streisand Effect

This is the story of a murder and the unfortunate public relations consequences of such. In your entire professional life as a PR person, you will probably never find yourself representing a murderer wanting to clear their name. | MORE »

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Doing A/B Testing on Your Tweets, and Other Measurement Tricks

Virilion’s Shabbir J. Imber Safdar had a one-on-one with Medical Center PR professional Susan L. Payne to bring you some insight on measurement tools that may benefit you and your company. | MORE »

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What Do 12,000 Petition Letters on Twitter Mean to Apple?

Last week, Apple announced a new iPhone model, the 3GS, along with a very unpopular pricing plan built around AT&T’s standard two-year service agreement.  Apple’s desire to sell a new iPhone more often than once every two years created a lot of angry iPhone owners who just | MORE »

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Budgeting PR Staff Time and Online Resources

In recent articles for PR News Online, I’ve described the importance of measurement to your Web initiatives, and how to examine whether your social media efforts are working. Now it’s time to look at the … | MORE »

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