Stories by Sri Ramaswami, rbb communications

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How to Smoothly Transition From In-House to Agency PR

August 11th, 2017 by

PR pros move between corporate and agency roles regularly. Although there are a set of common skills that you must bring to both corporate and agency environments, there are some key differences. Srikant Ramaswami, who has worked in corporate and agency settings, shares his wisdom for success in transitioning from the brand side to an agency. He also shares tips for new grads on how to choose between working in-house or at an agency.