Stories by Sahil Patel

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Like All Brands, Presidential Campaigns Must Convert Followers to ‘Customers’

February 3rd, 2012 by

A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers.

Bad News for Taco Bell as It Feels Heat From Chipotle

February 3rd, 2012 by

A recent report identifying Taco Bell as the restaurant chain responsible for a salmonella outbreak in late 2011 brings with it a PR opportunity.

Facebook’s Message to Investors: Look to the Stars

February 2nd, 2012 by

Mark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment.

Apple Tells Employees ‘We Care’ About Supply Chain Workers

January 31st, 2012 by

Apple took an employees-only route with its reaction to the New York Times article about its supply chain.

Nonprofit Makes Headlines With Help of a Few Hundred Tacos

January 27th, 2012 by

A national advocacy group for immigration reform sent a tray of tacos to the mayor of East Haven, Conn., who recently made an unfortunate comment regarding the local Hispanic community.

Exposé About Apple’s Manufacturing Partners Creates PR Opportunity for Homegrown Brands

January 26th, 2012 by

An in-depth article in the New York Times about the brutal lives of those who made the iPhone or iPad you are holding right now may give new heft to the phrase "Made in U.S.A."

Indianapolis’ Super Bowl Playbook Includes Social Media

January 24th, 2012 by

A new social media command center in downtown Indianapolis will help the city aid visitors in having a great Super Bowl experience.

A Bid for Transparency From Penn State’s Board of Trustees

January 20th, 2012 by

The painful interview with the New York Times that Penn State’s board of trustees submitted to was a step in the right direction for the university.

Opportunities Abound for Brands With Facebook’s Open Graph

January 20th, 2012 by

The 60 new apps released alongside Facebook’s Open Graph show that the social network is no longer about just "liking" something.

2011 Top Places to Work in PR – Marina Maher Communications

November 30th, 2011 by

Marina Maher Communications has sought to distance itself from a "me-too" approach to its client work and understands that the only way to deliver on its credo of “world class talent wins the race” is… Continued