A presidential campaign is a brand like any other, and as such should aim for engagement on Twitter, not just amassing followers.
Stories by Sahil Patel
Like All Brands, Presidential Campaigns Must Convert Followers to ‘Customers’
February 3rd, 2012 by Sahil PatelBad News for Taco Bell as It Feels Heat From Chipotle
February 3rd, 2012 by Sahil PatelA recent report identifying Taco Bell as the restaurant chain responsible for a salmonella outbreak in late 2011 brings with it a PR opportunity.
Facebook’s Message to Investors: Look to the Stars
February 2nd, 2012 by Sahil PatelMark Zuckerberg is telling potential investors to focus on the distant future and think beyond Facebook’s initial valuation—just in case it’s a slight disappointment.
Apple Tells Employees ‘We Care’ About Supply Chain Workers
January 31st, 2012 by Sahil PatelApple took an employees-only route with its reaction to the New York Times article about its supply chain.
Nonprofit Makes Headlines With Help of a Few Hundred Tacos
January 27th, 2012 by Sahil PatelA national advocacy group for immigration reform sent a tray of tacos to the mayor of East Haven, Conn., who recently made an unfortunate comment regarding the local Hispanic community.
Exposé About Apple’s Manufacturing Partners Creates PR Opportunity for Homegrown Brands
January 26th, 2012 by Sahil PatelAn in-depth article in the New York Times about the brutal lives of those who made the iPhone or iPad you are holding right now may give new heft to the phrase "Made in U.S.A."
Indianapolis’ Super Bowl Playbook Includes Social Media
January 24th, 2012 by Sahil PatelA new social media command center in downtown Indianapolis will help the city aid visitors in having a great Super Bowl experience.
A Bid for Transparency From Penn State’s Board of Trustees
January 20th, 2012 by Sahil PatelThe painful interview with the New York Times that Penn State’s board of trustees submitted to was a step in the right direction for the university.
Opportunities Abound for Brands With Facebook’s Open Graph
January 20th, 2012 by Sahil PatelThe 60 new apps released alongside Facebook’s Open Graph show that the social network is no longer about just "liking" something.
2011 Top Places to Work in PR – Marina Maher Communications
November 30th, 2011 by Sahil PatelMarina Maher Communications has sought to distance itself from a "me-too" approach to its client work and understands that the only way to deliver on its credo of “world class talent wins the race” is… Continued