Stories by Sophie Maerowitz

Nonprofit PR

2018 Nonprofit Awards Finalists Announced by PR News

February 20th, 2018 by

Hunger prevention, hurricane relief, academic scholarships: These are just a few of the worthy causes spotlighted by the 2018 PR News’ Nonprofit Awards finalists. The awards—which benchmark and celebrate the past year’s top nonprofit communications campaigns and the storytellers behind them—will be announced, along with the winners of PR News’ CSR Awards, at a luncheon March 20, 2018 at The National Press Club in Washington, D.C.


PR News Announces 2018 CSR Awards Finalists

February 14th, 2018 by

Each year, PR News honors the top corporate social responsibility campaigns—and the brands and communicators behind them—at its CSR & Nonprofit Awards Luncheon at Washington, D.C.’s historic National Press Club. From environmental protection to disaster relief to gender equality, these campaigns and communicators have enacted positive change that will be felt for years to come.

senior, ipad

Social’s Silver Fox: Facebook Is Shedding Younger Users

February 12th, 2018 by

Facebook woke up this morning to see another gray hair in the mirror. While Facebook’s popularity with younger users has been on the decline for some time, a new report from market-research firm eMarketer quantifies just how bad this year’s exodus will be. Facebook is set to shed about 2 million users under the age of 24 this year.

robot, PR

4 Ways Machine Learning May Soon Solve (Some of Your) PR Problems

February 6th, 2018 by

If the fragmented media environment is a sick patient, machine learning may be the cure. That was the proposition Andrew Heyward, visiting scholar from MIT’s Media Laboratory and former president of CBS News, outlined in his presentation, “Can Robots Solve Your PR Problems?” at the New York offices of agency Makovsky on Feb. 6.

ally financial the big save

How Ally Bank Intercepted Super Bowl LII for #BrandBowl Win

February 5th, 2018 by

To many of us the Super Bowl is about advertising, not football. Twitter launched a competition for Super Bowl LII with just those people in mind. Its inaugural #BrandBowl pitted Super Bowl advertisers against each other in various categories looking at the highest engagement across a given industry while the game aired. One category, #Interception, looked solely at brands without a Super Bowl ad that drove high engagement. The #Interception award winner, Ally Bank, had to cut through the online noise generated by some of the nation’s largest brands.

bruno mars, grammy

3 Ways Grammy Awards’ #MeToo Moment Was Off-Key

January 29th, 2018 by

Are #MeToo moments part of a movement, or have they become a marketing tactic? To many, the Jan. 28 Grammy Awards fell short of the former, paying lip service to the women of #MeToo and #TimesUp without making a real statement. Most of the night’s award winners were men, with female performers like SZA—who was nominated for five awards—losing to the likes of The Weeknd and Bruno Mars.


Will Snapchat Survive Its Redesign?

January 26th, 2018 by

Snapchat’s coming redesign, which aims to court advertisers and make the interface easier to use (especially for the 35-and-above set) is currently being tested in the U.K., Australia and Canada. But so far, users in those countries have not been impressed, posting negative reviews on the App Store and tweeting complaints at Snap Inc.’s support handle.

facebook watch

Looming Algorithm Change Pushes Advertisers to Facebook Watch

January 22nd, 2018 by

Top communicators have pointed to video—where Facebook has made major investments in recent years—as the next best frontier of online advertising. While Facebook Live remains a popular and highly viewed feature for organic content, Facebook Watch seems to be the frontrunner for Facebook’s ad business. Here’s what we know so far about advertising on Watch.

CVS beauty mark campaign

4 Ways CVS Hit the (Beauty) Mark With Photo Manipulation Ban

January 16th, 2018 by

In an effort to combat harmful advertising in the beauty industry, CVS has made a commitment to keep it real. The retail chain has unveiled its Beauty Mark campaign, promising that it will no longer “digitally alter or change a person’s shape, size, proportion, skin or eye color or enhance or alter lines, wrinkles or other individual characteristics” in the imagery it creates for its stores and marketing.


5 Tech Trends for PR Pros to Watch at CES 2018

January 5th, 2018 by

Each January, the Consumer Electronics Show spotlights the most promising new technology on tap. But a few areas will get more stage time than others at next week’s event. So get those Google Alerts ready: Here are five topics being showcased at next week’s show that PR pros will need to stay on top of in 2018.