Stories by Sophie Maerowitz

A christmas prince, netflix

3 Ways Netflix’s ‘Prince’ Tweet Dampened the Christmas Spirit

December 12th, 2017 by

When it comes to holiday tweets, should brands play naughty or nice? Netflix’s snarky tweet, calling out fans of its program “A Christmas Prince,” begged the question. In a statement to PR News, Netflix wrote: “The privacy of our members’ viewing is important to us. This information represents overall viewing trends, not the personal viewing information of specific, identified individuals.”

live video

7 Must-Haves for Live Video From Airbnb, UN Foundation and GoDaddy

December 8th, 2017 by

Stacey DePolo, social media manager at GoDaddy, Claire Baumann, head of public affairs and digital marketing and senior editor at the UN Foundation and Jasmine Atherton, head of social, Americas, at Airbnb share their insights into producing effective live videos.

planning video, executives

3 Ways to Craft a Video Strategy Before You Shoot

December 6th, 2017 by

We’ve all seen a powerful video that makes us laugh, cry or take action in some way. But communicators must be able to craft video content that is both compelling and likely to drive business results—a common requirement from senior leaders before they approve a video budget. “There’s a lot of work that needs to be done before you hit the ‘record’ button,” said Suhki Sahni, director of communications and consumer PR and Chris White, managing editor of content strategy at Capital One. Both spoke as part of PR News’ Video Boot Camp at the National Press Club in Washington, D.C.


NBC Owns the Narrative With Preemptive Move on Matt Lauer Firing

November 29th, 2017 by

NBC News anchor Matt Lauer has been fired after sexual allegations were raised by a fellow employee at the company. On Nov. 29, a memo from NBC News chairman Andy Lack was released to the press announcing the firing to NBC employees and citing a complaint of “inappropriate sexual behavior in the workplace” as the reason for Laurer’s termination. This comes amid a wave of revelations of sexual misconduct by public figures in the media, politics and entertainment spheres. But NBC’s swift response appears to be a shift in the way these stories have broken thus far.

snapchat, environment

Snapchat Courts Brands With Suggested Filter Feature

November 28th, 2017 by

Snapchat has announced a new feature that recognizes users’ images and suggests graphic overlays and filters. These smart filters can parse an image and suggest relevant graphics in several categories. Pets, concerts, food, sports and beaches are among the top suggestions. For communicators, the new feature is more than just a fun way to decorate posts. The rollout sends a larger message to brands about the app’s ability to drill down beyond users’ interests and into their daily behavior.


Brands Encounter New Danger With Their YouTube Ad Placements

November 27th, 2017 by

YouTube is once again facing a brand advertiser exodus for reputation-harming advertising placements. A recent investigation revealed that YouTube ran ads from “dozens” of brands with videos uploaded by children that were targets for predatory comments.


Trump vs. LaVar Ball, and UCLA Loses

November 20th, 2017 by

UCLA’s and Pac-12’s extended media moment following the incident in China is nothing new in an era in which not responding—as UCLA did by declining to take questions from the press—is a form of response in itself. We can now add UCLA to the list of brands ensnared in our divisive cultural and political climate.

man pointing, "I want YOU!"

Twitter Wants You—to Pay to Play Automatically

November 13th, 2017 by

Twitter is inviting users in the U.S., the U.K. and Japan to participate in its new program, Promote Mode. The program automatically promotes all tweets for $99 a month. What the social platform isn’t saying is that with this new program, Twitter, like Facebook, sees itself primarily as an ad platform. Allowing users to automate the promotion process—making every paid tweet count more than one without dollars behind it—means Twitter is further distancing itself from its organic roots.

louis CK

Week 4 of #MeToo: Louis C.K. and Roy Moore Face Sexual Misconduct Allegations

November 9th, 2017 by

As any PR professional knows, reputation is everything. And if anyone still doubts that, the #MeToo movement has arrived to awaken us all. At this very moment the reputations of comedian Louis C.K. and Alabama Republican Senate nominee Roy Moore are in free fall as a result of news coverage of their alleged sexual misconduct.


This Week in #FakeNews: Shooter Meme, Snapchat’s Demise, Facebook’s Experiment

November 7th, 2017 by

As we’ve seen in recent weeks, a tumultuous news cycle—compounded by an online community rattled by recent violent events—can be a breeding ground for rumors, hoaxes and false reports. In the last few days alone, the San Antonio shooter was misidentified as a member of both the alt-right and alt-left movements, Twitter swirled with rumors of Snapchat’s demise and Facebook pulled a failed fake-news curtailing experiment.