Stories by Sophie Maerowitz

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How to Turn YouTube Into an SEO Gold Mine for Your Brand

May 31st, 2018 by

Type any word into Google followed by the word “video” and you’ll see a number of YouTube links load at the top of your browser. That’s because YouTube is the world’s second-largest search engine next to parent company Google. And as such, it’s a crucial tool for communicators to leverage in their search engine optimization efforts, says Nati Katz, director of global agency Burson-Marsteller’s technology practice.

starbucks' howard schultz on CNN

Media Coverage of Starbucks Antibias Trainings Remains Skeptical

May 29th, 2018 by

Corporate responsibility leadership or PR spin? That’s a question the media has been pondering regarding Starbucks’ trainings to combat racial bias in its employees. The coffeeshop giant is shuttering all of its stores across the U.S. for four hours the afternoon of May 29.

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How 4 New Facebook Groups Features Will Affect Online Community Management

May 24th, 2018 by

At PR News’ Social Media Awards Luncheon in New York, keynote speaker Jennifer Dulski, Facebook’s head of groups and community, hinted at a major announcement coming that afternoon from her division. Minutes later, the company announced via its blog four new features aimed at supporting communicators who manage Facebook Groups.

coffee mug reading "keep calm and prepare for GDPR"

A 5-Step GDPR Crisis Plan

May 21st, 2018 by

With the GDPR looming, it’ll soon become clear which organizations have prepared for Europe’s legal framework for the collection and processing of personal data and which companies are struggling to comply by the May 25 deadline.

The regulations stipulate that data breaches must be reported to European regulators—and to customers—within 72 hours, which makes it essential for organizations to plan ahead for the inevitable data breaches that are happening with increasing frequency.

facebook stories new archive feature 2018

3 Reasons Communicators Will Love the Facebook Stories Update

May 17th, 2018 by

Three new Facebook Stories features are being tested in India, but are due to roll out in the U.S. soon. These updates could be useful enough for professional communicators to warrant making Stories a new priority in their Facebook strategy.

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5 Tactics Brands Can Learn From Delta’s Customer Support on Twitter

May 14th, 2018 by

Communicators shouldn’t underestimate the power of one-on-one customer support on Twitter to win praise for your brand. Delta Air Lines is a proven leader in the Twitter customer support space, so to aid brand communicators seeking to upgrade their one-on-one customer service, iSocialFanz CEO Brian Fanzo and PR News took a look at five of Delta’s white-glove customer support tactics.

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Facebook’s Reorg: 3 New Divisions and Their Communications Takeaways

May 10th, 2018 by

For the first time in its 15 years of operation, Facebook has announced a major overhaul of its corporate structure, shifting leadership of several areas to form three new divisions. Here’s a breakdown of each new division’s primary function and leadership, and their potential implications for professional communicators.


7 Communicators’ Takes on Facebook’s F8 Announcements

May 3rd, 2018 by

At its annual F8 Facebook Developers Conference, Facebook announced a number of new features and products, including Instagram group video, more privacy and anti-bullying precautions, language translation for Messenger and—perhaps most buzzed-about—a new online dating service. We asked seven social media experts to give us their impressions of what’s coming next from Facebook.

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3 Life Hacks for Social Media Teams of One

April 30th, 2018 by

Most organizations are short on time, money and headcount when it comes to social media. So, when juggling multiple handles, channels and campaigns, it’s paramount that communicators manage their resources effectively and efficiently. Here are three time-saving tips for those working on social media solo.


4 Tactics for Increasing Attendance at Local Events

April 26th, 2018 by

Promoting an event in 2018 is a tough gig, especially at this time of year. Summer vacations are around the corner and it’s hard to compete with Coachella or a night of binge-watching “The Handmaid’s Tale.” Luckily, there are some tactics that will grab your potential attendees’ attention and help ensure they show up on the big day. Here are four tips for upping RSVPs for your next event.