Author Archives: Susan Goodell

Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

Posted on 05/07/2012 by Susan Goodell

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers. | MORE »

Posted in Digital PR, Featured, Free Content, How To, Social Media | Comments Off

Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

Posted on 05/07/2012 by Susan Goodell

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers. | MORE »

Posted in Digital PR, Featured, How To, Subscription Content | Comments Off