Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.
Stories by Susan Goodell
Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland
May 7th, 2012 by Susan GoodellAcknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.