Stories by Steve Goldstein

Gore Fires Olbermann, But the Real Show’s on Twitter

March 30th, 2012 by

The canning of Keith Olbermann may be the first time a high-profile firing has played out in real time on Twitter.

One JetBlue Plane Gets Diverted, Two Narratives Collide

March 27th, 2012 by

JetBlue’s official account of the diverting of a Las Vegas-bound flight offers few of the details that can be found easily elsewhere.

Wall Street Owns Up to Its Bad Rep

March 26th, 2012 by

Communications and marketing execs at financial services firms are in almost complete agreement about the cause of Wall Street’s reputation crises.

Mad About #Draping

March 23rd, 2012 by

A Twitter and Pinterest trend helped promote the premiere of season five of AMC’s Mad Men.

Police Chief Steps Down, as Trayvon Martin Petition Builds Steam

March 22nd, 2012 by

First Apple, Susan G. Komen and Rush Limbaugh felt the heat of online activists. Now it’s the Sanford Police Department’s turn.

As ‘Cheating’ Ad Makes the Rounds, Reebok Remains Mute

March 20th, 2012 by

Reebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic.

A Cool Head in a Sea of Angry Customers

March 19th, 2012 by

We’ve all had to deal with angry customers. Disappointed clients, infuriated readers, resentful consumers—whatever your line of work, there’s somebody who’s not happy with what they bought from you. If you’re a communicator wo…

Starbucks Enters New Business With a Juicy Typo

March 19th, 2012 by

Starbucks gets some raspberries on the day its first juice bar opens.

Decisive Move to Cancel ‘Luck’ a Long-Term Win for HBO

March 15th, 2012 by

We all knew that HBO was a smart cable programmer—it turns out that it’s smart when it comes to making calls that affect its reputation as well.

Looking for the Next Mashable

March 12th, 2012 by

Mashable will be acquired by a large media company—maybe tomorrow morning, maybe next week. But where will its audience go?