Stories by Steve Goldstein

Dark Scenario of Unfettered Tweeting Plays Out on @Sweden

June 12th, 2012 by

Worried that your organization is getting tarnished on social media by its own employees? Relax—at least your handle isn’t @Sweden.

Dark Scenario of Unfettered Tweeting Plays Out on @Sweden

June 12th, 2012 by

Worried that your organization is getting tarnished on social media by its own employees? Relax—at least your handle isn’t @Sweden.

A Magic Word That Can Defuse the Most Irate Customer

June 11th, 2012 by

Attention Apple MobileMe subscribers: Your service is getting shut down on June 30, so you’d better make the transition to iCloud right away. Oh, you never heard of MobileMe? Or, if you had, you never saw the value in paying for Apple’s ear…

Australian Olympic Swimmers Guilty of ‘If I Offended’ Apology

June 8th, 2012 by

A halfway apology will only turn up the heat on two swimmers who posted a picture of themselves on Facebook grinning with guns.

Australian Olympic Swimmers Guilty of ‘If I Offended’ Apology

June 8th, 2012 by

A halfway apology will only turn up the heat on two swimmers who posted a picture of themselves on Facebook grinning with guns.

Still Like Sara Lee? 5 Tips for Communicating a Name Change

June 6th, 2012 by

No brand is sacred: Sara Lee Corp. has renamed itself Hillshire Brands Co.

Still Like Sara Lee? 5 Tips for Communicating a Name Change

June 6th, 2012 by

No brand is sacred: Sara Lee Corp. has renamed itself Hillshire Brands Co.

The Tweet You Wish You Could Take Back

June 4th, 2012 by

I’ve read countless interviews in which a notable politician, businessperson, musician, actor, writer or artist claims he or she has no regrets. They wouldn’t change a thing if they could. I don’t buy it. I regret what I had for lunch…

Salesforce Doubles Down on Marketing Cloud With Buddy Deal

June 4th, 2012 by

The enterprise cloud computing company bought social media marketing company Buddy Media for $689 million.

Salesforce Doubles Down on Marketing Cloud With Buddy Deal

June 4th, 2012 by

The enterprise cloud computing company bought social media marketing company Buddy Media for $689 million.