Stories by Steve Goldstein

Salesforce Doubles Down on Marketing Cloud With Buddy Deal

June 4th, 2012 by

The enterprise cloud computing company bought social media marketing company Buddy Media for $689 million.

Salesforce Doubles Down on Marketing Cloud With Buddy Deal

June 4th, 2012 by

The enterprise cloud computing company bought social media marketing company Buddy Media for $689 million.

PR Opportunities in Jarvis’ Vision of the News Article

June 1st, 2012 by

Newspapers may have folded or cut their frequency, print and online-only newsrooms may have shrunk, but their elemental product—the news article—has not changed that much. If media industry pundit Jeff Jarvis has his way, the tried-and-true inverte…

Communications Director a Casualty of Booker’s Party Criticism

May 29th, 2012 by

It comes with the territory: Newark Mayor Cory Booker’s communications director resigned in the wake of the "nauseating" Meet the Press flap.

Communications Director a Casualty of Booker’s Party Criticism

May 29th, 2012 by

It comes with the territory: Newark Mayor Cory Booker’s communications director resigned in the wake of the "nauseating" Meet the Press flap.

History Channel Inspires Fans to #ThankAVet

May 25th, 2012 by

To celebrate Memorial Day, History is donating $1 to America’s VetDogs for every tweet that uses the #ThankAVet hashtag.

History Channel Inspires Fans to #ThankAVet

May 25th, 2012 by

To celebrate Memorial Day, History is donating $1 to America’s VetDogs for every tweet that uses the #ThankAVet hashtag.

Social Media Overload? Focus on Your Audience, Not the Tools

May 23rd, 2012 by

During Internet Week in New York, I attended a presentation that drove home the point that communicators are overloaded with social media options and sinking under the weight of an endless flow of data. Up on the video screen a chart displayed dozens o…

Facebook Shareholders Seek Revenge—in Court

May 23rd, 2012 by

Facebook, company CEO Mark Zuckerberg and Morgan Stanley were among those named in a suit filed by the social network’s shareholders claiming the company hid growth forcecasts.

Facebook Shareholders Seek Revenge—in Court

May 23rd, 2012 by

Facebook, company CEO Mark Zuckerberg and Morgan Stanley were among those named in a suit filed by the social network’s shareholders claiming the company hid growth forcecasts.