Stories by Steve Goldstein

CNN, Fox News Blow It on Healthcare Ruling

June 28th, 2012 by

CNN, eager to get word out about the Supreme Court’s ruling on Obama’s healthcare act, got the story wrong—and so did everyone who retweeted CNN’s coverage.

Looking for the Next Trends in Communications? Watch the Obama & Romney Show

June 27th, 2012 by

Want to know where to spot the next trends in communications? Look no further than the current presidential campaigns. Four years ago social media came of age when it helped pave the way to the White House for Barack Obama. Its power to form communitie…

Road to Redemption for the Rocket

June 18th, 2012 by

Former Major League Baseball pitcher Roger Clemens was acquitted on June 18 of charges that he lied to Congress about using performance-enhancing drugs, and now the personal brand rehabilitation begins. The trial may be over for Clemens, but the associ…

As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define

June 15th, 2012 by

Graphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.

As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define

June 15th, 2012 by

Graphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.

PR News Launches Social Media Certificate Program

June 13th, 2012 by

The certificate program recognizing training in social media communications tactics kicks off with the June 21-22 Social Media Summit.

PR News Launches Social Media Certificate Program

June 13th, 2012 by

The certificate program recognizing training in social media communications tactics kicks off with the June 21-22 Social Media Summit.

Dark Scenario of Unfettered Tweeting Plays Out on @Sweden

June 12th, 2012 by

Worried that your organization is getting tarnished on social media by its own employees? Relax—at least your handle isn’t @Sweden.

Dark Scenario of Unfettered Tweeting Plays Out on @Sweden

June 12th, 2012 by

Worried that your organization is getting tarnished on social media by its own employees? Relax—at least your handle isn’t @Sweden.

A Magic Word That Can Defuse the Most Irate Customer

June 11th, 2012 by

Attention Apple MobileMe subscribers: Your service is getting shut down on June 30, so you’d better make the transition to iCloud right away. Oh, you never heard of MobileMe? Or, if you had, you never saw the value in paying for Apple’s ear…