Stories by Steve Goldstein

The Tweet You Wish You Could Take Back

June 4th, 2012 by

I’ve read countless interviews in which a notable politician, businessperson, musician, actor, writer or artist claims he or she has no regrets. They wouldn’t change a thing if they could. I don’t buy it. I regret what I had for lunch…

Salesforce Doubles Down on Marketing Cloud With Buddy Deal

June 4th, 2012 by

The enterprise cloud computing company bought social media marketing company Buddy Media for $689 million.

Salesforce Doubles Down on Marketing Cloud With Buddy Deal

June 4th, 2012 by

The enterprise cloud computing company bought social media marketing company Buddy Media for $689 million.

PR Opportunities in Jarvis’ Vision of the News Article

June 1st, 2012 by

Newspapers may have folded or cut their frequency, print and online-only newsrooms may have shrunk, but their elemental product—the news article—has not changed that much. If media industry pundit Jeff Jarvis has his way, the tried-and-true inverte…

Communications Director a Casualty of Booker’s Party Criticism

May 29th, 2012 by

It comes with the territory: Newark Mayor Cory Booker’s communications director resigned in the wake of the "nauseating" Meet the Press flap.

Communications Director a Casualty of Booker’s Party Criticism

May 29th, 2012 by

It comes with the territory: Newark Mayor Cory Booker’s communications director resigned in the wake of the "nauseating" Meet the Press flap.

History Channel Inspires Fans to #ThankAVet

May 25th, 2012 by

To celebrate Memorial Day, History is donating $1 to America’s VetDogs for every tweet that uses the #ThankAVet hashtag.

History Channel Inspires Fans to #ThankAVet

May 25th, 2012 by

To celebrate Memorial Day, History is donating $1 to America’s VetDogs for every tweet that uses the #ThankAVet hashtag.

Social Media Overload? Focus on Your Audience, Not the Tools

May 23rd, 2012 by

During Internet Week in New York, I attended a presentation that drove home the point that communicators are overloaded with social media options and sinking under the weight of an endless flow of data. Up on the video screen a chart displayed dozens o…

Facebook Shareholders Seek Revenge—in Court

May 23rd, 2012 by

Facebook, company CEO Mark Zuckerberg and Morgan Stanley were among those named in a suit filed by the social network’s shareholders claiming the company hid growth forcecasts.