Stories by Steve Goldstein

How to Avoid Talking to Yourself on Facebook

June 21st, 2013 by

Morgan McLintic, executive vice president of LEWIS PR and PR News Next Practices Annual Conference presenter, weighs in on Instagram video and what it takes to grow a community on Facebook.

No Heat Loss: 5 Steps to Keep Momentum After the Big Game

June 21st, 2013 by

The Miami Heat beat the San Antonio Spurs last night in dramatic fashion to claim its second consecutive NBA championship, and increased global awareness of the towering image of star LeBron James first, and its own team brand second. That’s a lot of No. 6 jerseys and, ultimately, boosts in CPMs for Heat games on TV.

10 Tips for Writing Strong Lead Paragraphs in News Releases

June 21st, 2013 by

The basics of writing great news releases are more important than ever. Outside of your headline, most of your focus should be on crafting a strong lead paragraph—that’s where your news release lives or dies.

Are You a PR Pro From Krypton?

June 14th, 2013 by

If you’re an immigrant from Krypton living in the U.S.—or in any spot on Earth—then flying without the benefit of a wingspan or jet propulsion and hearing the flutter of a butterfly in Ensenada while you’re leaping over the Empire State…

Father’s Day Message for Brands: 43% of Dads Take Equal Responsibility as Caregivers

June 14th, 2013 by

Gibbs & Soell examined attitudes among 469 parents (including fathers) of children under 18 about their attitudes toward their roles as nurturers and household managers.

To Inject Storytelling in Business Communications, Read the Masters

June 11th, 2013 by

How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.

3 Ways to Make It Easier for Journalists to Find PR Pros

June 10th, 2013 by

“info@acmecorp.com” is not an email address to a journalist—it’s a red flag.

ABC’s of Content Marketing: Always Be Content-Optimizing

June 4th, 2013 by

A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.

Facebook Doles Out Verification Badges, But Only to ‘Prominent’ Brands

May 30th, 2013 by

Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.

‘Branded Content’ Means Nothing to Google—Relevant Content Is What It’s All About

May 29th, 2013 by

How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.