Stories by Steve Goldstein

For a Power Utility, a Heat Wave’s a Bad Time for Self-Reflection

July 10th, 2012 by

Like many in the U.S., I’ve been doing my best to stay cool in the midst of record-breaking heat the last couple of weeks. Living in the Washington, D.C. area, temperatures in the mid-to-upper 90s have become the norm of late. In a word, it’s been …

What’s Mightier, a Murdoch Tweet or a WSJ Editorial?

July 6th, 2012 by

Rupert tweeted and Mitt listened, as the Romney campaign begins rejiggering its communications team.

What’s Mightier, a Murdoch Tweet or a WSJ Editorial?

July 6th, 2012 by

Rupert tweeted and Mitt listened, as the Romney campaign begins rejiggering its communications team.

Stifle the Social Network Yawns

July 5th, 2012 by

Author Bill Zehme once asked Frank Sinatra, “What should a man never do in the presence of a woman?” Sinatra’s reply: “Yawn.” It doesn’t matter if you’re a man or a woman, actually. Having someone yawn in your …

CNN, Fox News Blow It on Healthcare Ruling

June 28th, 2012 by

CNN, eager to get word out about the Supreme Court’s ruling on Obama’s healthcare act, got the story wrong—and so did everyone who retweeted CNN’s coverage.

CNN, Fox News Blow It on Healthcare Ruling

June 28th, 2012 by

CNN, eager to get word out about the Supreme Court’s ruling on Obama’s healthcare act, got the story wrong—and so did everyone who retweeted CNN’s coverage.

Looking for the Next Trends in Communications? Watch the Obama & Romney Show

June 27th, 2012 by

Want to know where to spot the next trends in communications? Look no further than the current presidential campaigns. Four years ago social media came of age when it helped pave the way to the White House for Barack Obama. Its power to form communitie…

Road to Redemption for the Rocket

June 18th, 2012 by

Former Major League Baseball pitcher Roger Clemens was acquitted on June 18 of charges that he lied to Congress about using performance-enhancing drugs, and now the personal brand rehabilitation begins. The trial may be over for Clemens, but the associ…

As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define

June 15th, 2012 by

Graphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.

As Monitoring Tools Evolve, ‘Media’ Itself Proves Harder to Define

June 15th, 2012 by

Graphic visualization of media coverage and mobile capabilities may help PR practitioners cope with filtering the voices talking about their brand.