Stories by Steve Goldstein

Authenticity Key to Survival on Social Channels, Say Digital Leaders at PR News’ Big 3 Conference

April 19th, 2013 by

More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.

Meaningful Metrics and Desired Outcomes: Q&A With Dr. Jim Macnamara

April 11th, 2013 by

In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara

As Masters of Earned Media, PR Pros Make for Natural Digital Storytellers

March 15th, 2013 by

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the… Continued

What’s Your One Goal With Social Media? Proceed From That Point

January 17th, 2013 by

Andy Smith, co-author of "The Dragonfly Effect" and morning keynote speaker at PR News’ Feb. 27 Digital PR Summit in San Francisco, advises organizations of all stripes to formulate a single goal for all social media activity.

Happy Holidays! Now Get Back to Monitoring Your Social Channels

December 21st, 2012 by

Thinking of taking a break from your brand’s social media channels the week between Christmas and New Year’s?

Research Without Insight Is Just Trivia—and Causes Nightmares

December 14th, 2012 by

PR pros who are serious about measurement are flooded in data. They’re swimming in it. Sometimes they contract with measurement and monitoring companies, which provide them with bucketloads of data. They may also be getting data from in-house mar…

Where Do You Find Inspiration?

December 7th, 2012 by

PR News recently honored in Washington, D.C., its People to Watch—PR professionals age 30 or under who have already established themselves as leaders within their own organizations. Leading up to our Nov. 29 luncheon event we asked them who or what h…

For High-Tech PR & Marketing, Company Size (and History) Matters 

October 26th, 2012 by

Attendees at the sixth annual High-Tech CMO Roundtable, co-sponsored by Arketi Group and PR News, said they’re devoting more time to content marketing and social media, but have different experiences getting senior-level buy-in.

Cupcakes and Social Media a Good Mix for a Rising Nonprofit

October 25th, 2012 by

On the eve of She’s the First’s second annual Tie-Die Cupcake Bake-Off, founder Tammy Tibbetts shares social media tips for nonprofits.

Cupcakes and Social Media a Good Mix for a Rising Nonprofit

October 25th, 2012 by

On the eve of She’s the First’s second annual Tie-Die Cupcake Bake-Off, founder Tammy Tibbetts shares social media tips for nonprofits.