Stories by Steve Goldstein

PR News Shines Spotlight on Top Work by PR Agencies

August 9th, 2013 by

PR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.

How to Get Your Press Release Quotes Used by the Media

August 8th, 2013 by

A great quotation can be the perfect bait for a journalist and, as New York University’s Don Bates says, “because they’re someone’s ‘own’ words, editors will almost never edit them except to correct a grammatical error.”

A 5-Step PR Measurement Methodology Checklist

August 2nd, 2013 by

Most measurement experts recommend foregoing the search for a magic monitoring and analysis tool. Instead, communications pros should develop a methodology—an overall approach that can be modified over time.

Weber Shandwick

5 Key Tips for PR Pros to Avoid Burnout and Stay Motivated

August 1st, 2013 by

Knowing how and when to unplug will be one of the key skills for communications leaders in the coming years, says Greg Swan, SVP of digital & interactive for Weber Shandwick.

3 Clutter-Busting Tips for Your Press Releases and Email Pitches

July 31st, 2013 by

Andrew Hindes, president and founder of PR and marketing copywriting company The In-House Writer, will be leading press release and email pitch writing clinics at PR News’ Writing Boot Camp in San Francisco on Aug. 5. He offers three tips to cut through the clutter.

4 Ways Brands Can Keep a Lid on Facebook Spam

July 25th, 2013 by

Facebook is going to implement menus and options that will enable users to say why they are hiding a particular ad or sponsored post in their news feed. This presumably voluntary feedback will help brands target their paid content better on Facebook.

Proving Business Value of Social Media No Longer an Impossible Dream

July 24th, 2013 by

At a complimentary CARMA/PR News webinar on Tuesday, Aug. 6, Don Bartholomew, SVP, digital & social media research for Ketchum, will discuss how to align key performance indicators (KPIs) to demonstrate the organizational impact and value of social media, and what industry efforts are being made to standardize social media measurement.

#Sharknado Eats Paid Media for Lunch

July 19th, 2013 by

You may not be working with a brand name as catchy as “Sharknado,” but whatever the product or service, you can experiment with silly hashtags that may catch flight.

Rolling Stone Feels the Heat From ‘Bomber’ Cover

July 17th, 2013 by

Rolling Stone magazine took an image that most of us knew well from coverage of the Boston Marathon bombing and slapped it on its cover, and is now facing condemnation on social channels and boycotts.

Portraits

Wanted: Content Strategists With PR Savvy

July 10th, 2013 by

Marketers and PR professionals keep hearing the drumbeat of content marketing. And it takes a great content strategist to pick up this beat and produce the right kind of content for the right channel.