Winner: Cone Communications – Northwestern Mutual’s Childhood Cancer Program: Help for Today, Hope for Tomorrow Cancer is the leading cause of death by disease in children ages 15 and younger in the U.S. In fact,… Continued
Stories by Chris Seymour
2013 Platinum PR Awards: Research & Measurement
October 15th, 2013 by Caysey WeltonWinner: MasterCard – The MasterCard Conversation Suite Transforming a brand’s image can be a daunting proposition, but MasterCard made it look easy. Three years ago the company set out to rebrand itself as more of… Continued
2013 Platinum PR Awards: Cause-Related Marketing
October 15th, 2013 by Chris SeymourWinner: Taylor on behalf of Allstate – Allstate’s Once is Never Enough Program (a.k.a. the O.N.E. Program) With its Once is Never Enough Program, Allstate and partner Taylor have taken the “you’re in good hands”… Continued
2013 Platinum PR Awards: PSA
October 15th, 2013 by Caysey WeltonWinner: Bristol-Myers Squibb with Ogilvy Public Relations – Men and Melanoma: The Unexposed Target Raising awareness can sometimes be the best measure for prevention and early detection of several diseases. Ogilvy and Bristol-Myers Squibb agrees,… Continued
2013 Platinum PR Awards: Facebook Campaign
October 15th, 2013 by Chris SeymourWinner: Cooney/Waters Group Inc. – Parkinson’s More than Motion You probably already know Parkinson’s most recognizable symptoms: tremors, stiffness, or slowness which can affect movement. What you may not realize is that Parkinson’s disease affects… Continued
3 Ways to Improve Engagement With Journalists on Twitter
October 10th, 2013 by Steve GoldsteinNearly 60% of journalists worldwide say they use Twitter—and you need a system to take some of the time-wasting guesswork out of the process of engaging with them.
Want to Make a Twitter-Like Splash on Twitter With Financial News? Follow These 3 Rules
September 13th, 2013 by Steve GoldsteinTwitter announced it’s going public in a most appropriate forum: Twitter. Here’s a three-step strategy to stoke your own investor excitement while staying on the good side of FINRA/SEC when communicating financial news via social channels.
PR News Announces Winners of PR Agency Elite Awards
September 11th, 2013 by Steve GoldsteinPR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City.
LeanIn.org Sidesteps Issue of Unpaid Labor and Blames Messenger
August 16th, 2013 by Steve GoldsteinIt’s been a rough week for Facebook COO Sheryl Sandberg’s LeanIn.org, a nonprofit “committed to offering women the ongoing inspiration and support to help them achieve their goals.”
Don’t Sell Shoes, Cars or Vacations? Your Brand Still Has Video-Ready Stories to Tell
August 15th, 2013 by Steve GoldsteinVideo is just about the most shareable content there is. That’s all well and good for B2C brands with vivid products and services to sell, but B2B companies and nonprofits have to dig a little deeper to find stories to tell with video.