“email@example.com” is not an email address to a journalist—it’s a red flag.
Stories by Steve Goldstein
A content marketing strategy should be a feedback loop centered on measurable objectives and calls to action, says Waggener Edstrom’s Kiersten Lawson.
Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.
How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.
Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.
A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.
No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.
PR News sat down with Amy Gershkoff to discuss what she learned on the campaign trail and provide real-world insights for communications professionals.