Stories by Steve Goldstein

SHCOOL is painted along the newly paved road leading to Southern Guilford High School on Drake Road Monday, August 9, 2010, in Greensboro, N.C. (AP Photo/News & Record, Joseph Rodriguez) **MANDATORY CREDIT***

A Quality Control Checklist for All Your Writing

May 19th, 2016 by

How many times today did you click “send,” “post,” “tweet” or “publish” without submitting your work to a thorough read-through? Perhaps as many times as you clicked those buttons. You know you’re playing a dangerous game. You might as well be walking across a city street blindfolded. Try printing out and using this quality-control checklist for PR writing, and be sure to add your own writing peccadilloes to the list.

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Your PR Measurement Dashboard Got Blank Stares? Here Are 5 Next Steps

May 17th, 2016 by

You just presented your latest PR measurement dashboard to the C-suite. The result: a boardroom full of blank faces and no questions. This is not a good sign. It’s very possible that the problem is not the effectiveness and usefulness of your team’s communications efforts. The problem may be the dashboard itself.

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May 11th, 2016 by

Org chart courtesy of social@Ogilvy.

David Frost interviewing former Pres. Richard Nixon in rented house near Nixon's in San Clemente, CA.  (Photo by John Bryson//Time Life Pictures/Getty Images)

8 Body Language Recommendations for Broadcast Interviews

May 11th, 2016 by

Scenario: You’re a veteran PR pro leading communications for a suddenly hot start-up, and you’ve just gotten a request from a broadcast network for a live interview that day with your 22-year-old CEO. These tips for managing body language during a broadcast interview are going to come in might handy.

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4 Influencer-Vetting Tips for Your Brand

May 9th, 2016 by

While there is much agreement on the wisdom of working with influencers on behalf of one’s brand, the hard work of finding, vetting and developing ongoing relationships with them can be daunting to the uninitiated. Dell’s Konnie Alex-Brown offers some tips to help you select those highly trusted subject matter experts who could have a real impact on the success of your brand messaging.

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9 Ways Spokespeople Can Annoy Reporters

May 5th, 2016 by

Even those PR pros who are experts at researching a particular journalist’s beat and outlet and successfully land an interview for their company’s lead spokesperson—say, a CEO—can aggravate time-strapped journalists if that spokesperson is ill-prepared or has a defensive attitude.

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5 Content-Star-Making Tips for Your Brand

April 28th, 2016 by

Finding and developing content stars among a brand’s employees and customers is something Southwest Airlines knows a little bit about. Brooks Thomas, who plays a key role in Southwest’s social content strategy, will be sharing how-to’s and some case study examples of his brand’s star-making process in his keynote presentation on June 6, 2016, at PR News’ Digital PR & Marketing Conference in Miami Beach. He offers some quick Southwest-style tips here to help you develop your own cast of content stars.

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7 Principles That Will Align Your PR to Organization Goals [Infographic]

April 27th, 2016 by

Efforts to base public relations activity in sound measurement concepts could use a little extra PR. The originators of the Barcelona Principles have long hoped that their work would take root among communicators struggling to provide the organizational value of their work. So, what’s better PR than a shareable infographic?

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2016 Measurement Hall of Fame Inductees Honored by PR News

April 26th, 2016 by

Behind the scenes, certain heroes have been meeting and debating about the standardization of PR measurement practices, and putting these practices to work and doing, yes, PR, for these practices. At PR News’ annual Measurement Conference at the National Press Club in Washington, D.C., we inducted a few of these heroes into PR News’ Measurement Hall of Fame.

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A Checklist to Help You Take Command of Your Media Training Sessions

April 19th, 2016 by

Going off script with journalists, in front of a live audience or on social media works just fine if, say, you’re a celebrity or politician (or both) who is expected to go off script and wing it, and you routinely benefit from making outrageous and provocative statements. How many senior executives, midlevel employees and new hires at brands fall into that category? One or two people, maybe, in the whole country. Everybody else needs media training in the workplace.