Author Archives: Steve Goldstein
PR News led a finger-cramping Twitter chat with some of its PR Measurement Hall of Famers as part of Measurement Week. Here are some of the best takeaways.
Winner: Weber Shandwick on behalf of MilkPEP – Chocolate Milk: From the Grid Iron to IRONMAN A growing body of published research suggests the nutrient profile of chocolate milk can help athletes recover after hard …
Winner: Weber Shandwick – Taking a Tech Detox: Nat’l Day of Unplugging Weber Shandwick found plenty of inspiration for its 2014 promotion of the fifth annual National Day of Unplugging, an initiative from nonprofit organization …
Perhaps as a result of the concurrent changes in personal technology habits and decline of traditional news organizations, it’s become harder to perceive where marketing ends and PR begins.
If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content.
Beth Monaghan, principal and co-founder of agency InkHouse, and a presenter at PR News’ Aug. 15 webinar, “How to Write Effective Press Releases That Serve Your Brand & the Media,” offers three approaches to ledes you should consider.