If you’re in the market for a new job in communications, assume that anybody you might be meeting for an interview once made the mistake of hiring somebody without having given that person a writing test (it’s a mistake you make just once). Expect to be asked to take a writing test, and take these four tips to heart.
Stories by Steve Goldstein
PR News will kick off 2018 with its celebration of the Top Women in PR on Jan. 23 at New York’s Grand Hyatt. This annual luncheon event tends to be much more than a parade of illustrious business executives. Top Women in PR honorees typically share their deepest-held lessons learned and, most significantly, talk about the mentors who have meant the most to them.
When Lacey Haines joined HP in 2016, she saw an opportunity to reinvent how the company approaches product reviews by expanding the scope of the program to include lifestyle media. In short, Haines created HP’s consumer media program, building it into what it is today.
Five communications veterans were inducted into the PR Hall of Fame at PR News’ 2017 PR People Awards luncheon on Dec. 5 at the historic National Press Club in Washington, D.C. Entry into the PR Hall of Fame is PR News’ highest honor: Inductees are PR professionals who have played longtime leadership roles, serving as sources of inspiration within and beyond the workplace, and helping to redefine and expand the roles communicators play.
There is profound uncertainty about the uses of data and of the value of the communications data that communicators share with senior leaders, according to a recent survey of communicators at the director level and, separately, at the VP level and above. The survey from PR News and PublicRelay, a media monitoring and analytics firm, looks at the day-to-day role of measurement and media analysis.
Digital communications makes nearly all actions and results quantifiable. This should enable communicators to have an easier time proving the value of their work. It’s more complicate than that as this survey from PublicRelay and PR News discovered.
Let’s start with this morning’s initial apology from a powerful man accused of sexual assault: “I certainly don’t remember the rehearsal for the skit in the same way, but I send my sincerest apologies to Leeann. As to the photo, it was clearly intended to be funny but wasn’t. I shouldn’t have done it.”
At PR News’ Measurement Boot Camp in New York on Nov. 9, 2017, Shilpa Mehta, principal analytical lead, Google, discussed three common sins of “dashboarding”—these are missteps that would indicate the problems you’re having have less to do with built-in C-suite skepticism and more to do with your dashboards, despite your laser focus on meeting business challenges.
With 2017 virtually in the rearview mirror I thought it would be good time to sit down over a couple of Cobb salads with Katie Creaser, SVP at agency Affect and a longtime friend of PR News, and talk about the trends that’ll have the greatest impact on PR practitioners next year. Here’s just one: Expect an acceleration of brand crises in news cycles, and for all brands to continue to lose control over the narrative in a crisis.
ESPN’s social media guidelines boil down to “if you wouldn’t say it on our TV or website screens, don’t say it in social.” That leaves a lot of room for interpretation, especially in today’s highly charged climate, but it’s a rule of thumb most of us understand. We all know it’s much easier and safer to express fury and strong opinions on social media than it is to express them in face-to-face situations or on, say, national television. But still—there’s that gray area between personal expression in one’s own social media accounts and one’s responsibility to an employer.