Stories by Steve Goldstein

big data

72% of Senior PR Pros Say They Have Good Data Only ‘Sometimes’

December 5th, 2017 by

There is profound uncertainty about the uses of data and of the value of the communications data that communicators share with senior leaders, according to a recent survey of communicators at the director level and, separately, at the VP level and above. The survey from PR News and PublicRelay, a media monitoring and ana­lytics firm, looks at the day-to-day role of measurement and media analysis.

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PR News/PublicRelay Research: Reliable Media Data That Drives Strategy Remains Elusive

December 5th, 2017 by

Digital communications makes nearly all actions and results quantifiable. This should enable communicators to have an easier time proving the value of their work. It’s more complicate than that as this survey from PublicRelay and PR News discovered.

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Week 5 of #MeToo: It’s Al Franken’s Turn to Apologize

November 16th, 2017 by

Let’s start with this morning’s initial apology from a powerful man accused of sexual assault: “I certainly don’t remember the rehearsal for the skit in the same way, but I send my sincerest apologies to Leeann. As to the photo, it was clearly intended to be funny but wasn’t. I shouldn’t have done it.”

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3 Communications Dashboard Sins You May Be Committing

November 9th, 2017 by

At PR News’ Measurement Boot Camp in New York on Nov. 9, 2017, Shilpa Mehta, principal analytical lead, Google, discussed three common sins of “dashboarding”—these are missteps that would indicate the problems you’re having have less to do with built-in C-suite skepticism and more to do with your dashboards, despite your laser focus on meeting business challenges.

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4 Key PR Trends to Watch in 2018

October 31st, 2017 by

With 2017 virtually in the rearview mirror I thought it would be good time to sit down over a couple of Cobb salads with Katie Creaser, SVP at agency Affect and a longtime friend of PR News, and talk about the trends that’ll have the greatest impact on PR practitioners next year. Here’s just one: Expect an acceleration of brand crises in news cycles, and for all brands to continue to lose control over the narrative in a crisis.

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What ESPN’s Suspension of Jemele Hill Means for Your Brand’s Social Media Guidelines

October 11th, 2017 by

ESPN’s social media guidelines boil down to “if you wouldn’t say it on our TV or website screens, don’t say it in social.” That leaves a lot of room for interpretation, especially in today’s highly charged climate, but it’s a rule of thumb most of us understand. We all know it’s much easier and safer to express fury and strong opinions on social media than it is to express them in face-to-face situations or on, say, national television. But still—there’s that gray area between personal expression in one’s own social media accounts and one’s responsibility to an employer.

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Celebrity Endorsement Fumble: Dannon Backs Away From Cam Newton

October 5th, 2017 by

Back in January 2015, it seemed like such sweet pairing: Dannon and NFL quarterback Cam Newton. Dannon had just made a deal to be the official yogurt of the NFL, and made a side deal with Newton, who would serve as the lead pitchman for Dannon’s new Oikos Triple Zero. What could possibly go wrong? Brands make deals with celebrities and influencers all the time, and we all know that once a deal is signed, the celebrity or influencer will be super, super careful not to do or say anything that might reflect badly on the brand.

Double Trouble: Twitter Shakes Up Its Brand Identity

September 27th, 2017 by

Unlike Amazon, which began as an online bookstore and moved beyond that singular identity to become an online store for anything you could possibly want to buy—as well as a search engine and entertainment content producer—Twitter has stuck to its initial identity. Being just one thing is dangerous in a marketplace that keeps getting reshaped by advances in technology and changes in consumer habits.

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Avoid ‘Brothel Metrics’ and Provide Insights Instead: So Sayeth PR News’ Measurement Hall of Famers

September 21st, 2017 by

Four of the people who’ve helped engineer the momentum toward research- and insights-based PR joined PR News on Thursday, Sept. 21, for a Twitter chat as part of AMEC’s annual Measurement Month. This was the fourth consecutive year PR News and AMEC have organized a Twitter chat featuring members of PR News’ Measurement Hall of Fame.

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Airlines Get the Message Out About Capped Pricing and Cancellation Fees as Irma Approaches Florida

September 7th, 2017 by

Brands have to be extremely sensitive about how they show support in times of crisis. It’s all too easy to come across as crass and opportunistic, despite the best of intentions. Airlines, though, are in a unique position when a natural disaster strikes. They can take real, life-changing action.