Author Archives: Steve Goldstein

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About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

4 SEO Tips to Maximize the Impact of Your Content

Mike Samec of Gibbs & Soell will be leading a PR News SEO workshop on Oct. 10, and as a preview offers four tips for PR pros to produce content that Google’s search algorithm will favor. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

Sweet 16: Top Tips From PR News’ Measurement Week Twitter Chat

PR News led a finger-cramping Twitter chat with some of its PR Measurement Hall of Famers as part of Measurement Week. Here are some of the best takeaways. | MORE »

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2014 Platinum PR Awards: Re-Branding/Re-Positioning

Winner: Weber Shandwick on behalf of MilkPEP – Chocolate Milk: From the Grid Iron to IRONMAN A growing body of published research suggests the nutrient profile of chocolate milk can help athletes recover after hard … | MORE »

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2014 Platinum PR Awards: On a Shoestring Budget

Winner: Weber Shandwick – Taking a Tech Detox: Nat’l Day of Unplugging Weber Shandwick found plenty of inspiration for its 2014 promotion of the fifth annual National Day of Unplugging, an initiative from nonprofit organization … | MORE »

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8 Key Organizational Benefits of Having Social Employees

Mark Burgess, author of “The Social Employee” and keynote speaker at PR News’ 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations. | MORE »

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The Difference Between Marketing and PR? It’s All in the Inflections

Perhaps as a result of the concurrent changes in personal technology habits and decline of traditional news organizations, it’s become harder to perceive where marketing ends and PR begins.  | MORE »

Posted in Free Content, Internal Communication, Water Cooler | 6 Comments

2 Essential Qualities of Successful Social Media Strategists

Catherine Allen, executive vice president for SHIFT Communications, has learned from long experience what kind of communicators have a tendency to rise to leadership levels. In this Q&A, she looks at those qualities through the prism of social media. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 3 Comments

8 Questions to Ask to Determine If You’re Producing ‘Quality’ Content

If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content. | MORE »

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PR News Announces 2014 Platinum PR Awards Finalists

Winners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt. | MORE »

Posted in Corporate Responsibility, Crisis Management, Digital PR, Free Content, Measurement, Media Relations, Social Media, Water Cooler | Comments Off

3 Tips for Writing a Catchy Lede

Beth Monaghan, principal and co-founder of agency InkHouse, and a presenter at PR News’ Aug. 15 webinar, “How to Write Effective Press Releases That Serve Your Brand & the Media,” offers three approaches to ledes you should consider. | MORE »

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