Author Archives: Steve Goldstein

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About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

6 Tips for Getting More Support for Your PR Budget

From a purely selfish point of view, becoming an expert in PR measurement protects one’s budget and one’s job. Sandra Fathi, president and founder of agency Affect and a speaker at PR News’ April 8 Measurement Conference, offers tips to help you get internal support for your PR budget. | MORE »

Posted in Free Content, Internal Communication, Measurement, Water Cooler | Comments Off

How to Aspire to ‘Business Brilliance’ as a PR Pro

In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.  | MORE »

Posted in Free Content, Measurement, Media Relations, Water Cooler | 1 Comment

Stop Checking Social Media and Read This Article

We asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 2 Comments

5 Tips to Using Metrics to Transform Perceptions of PR

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived. | MORE »

Posted in Digital PR, Free Content, Internal Communication, Measurement, Social Media, Water Cooler | 1 Comment

Nonprofit PR Awards: Event PR

Winner: U.S. Holocaust Memorial Museum 20th Anniversary National Tour & Tribute Working with PR partner Edelman and event planning partner AgencyEA, the U.S. Holocaust Memorial Museum created a multifaceted, multichannel awareness campaign that ensured its … | MORE »

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Nonprofit PR Awards: External Publication or Report

Winner: American Cleaning Institute 2013 Sustainability Report As a nonprofit trade association representing U.S. cleaning product makers and suppliers, the American Cleaning Institute (ACI) uses its Sustainability Report as an opportunity to highlight its  commitment … | MORE »

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Nonprofit PR Awards: Employee/Internal Communications

Winner: Allstate Insurance Company  –  Giving Campaign – What do you heart? Since 1996, Allstate and its employees and agency owners have donated more than $87 million to charities across the U.S. through the annual … | MORE »

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Nonprofit PR Awards: Fundraising

Winner: SparkFarm and Communities Foundation of Texas  – North Texas Giving Day Raises $25.2 Million in 17 Hours Since 2009, Communities Foundation of Texas (CFT) has presented “North Texas Giving Day,” a one-day event where … | MORE »

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This Blog Post Was Not Subsidized by Amtrak

Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space. | MORE »

Posted in Digital PR, Free Content, Media Relations, PR News Blogger Network, Social Media, Water Cooler | Tagged | Comments Off

7 Ways to Express Your Love for Your Favorite Influencers on Valentine’s Day

This being Valentine’s Day, we offer these suggestions to show your favorite journalists, influencers, followers and customers (otherwise known as people) on social channels that you listen to and appreciate them. | MORE »

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