Author Archives: Steve Goldstein

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About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

Infographic: How to Get the Attention of March Madness Fans

More than half of U.S. college basketball viewers garden as a hobby, 12% watch CBS’ “The Good Wife” and 18% enjoy scrapbooking.  | MORE »

Posted in Digital PR, Free Content, Water Cooler | 1 Comment

3 Tips for Managing Zayn-esque Organizational Change

One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.  | MORE »

Posted in Crisis Management, Employee Relations, Free Content, Internal Communication, Water Cooler | Comments Off

Mobile-Friendly Google Search Update May Have Bigger Effect Than Penguin & Panda

Google is expanding its use of mobile-friendliness as a ranking signal—you have until April 21 to make sure your website is mobile-friendly. | MORE »

Posted in Digital PR, Free Content, Water Cooler | Comments Off

2015 Nonprofit PR Award Winners Announced

PR News announced the winners of its 2015 Nonprofit PR Awards at a March 12 luncheon at Washington, D.C.’s National Press Club, recognizing the best in nonprofit communications and the creativity and passion involved in promoting positive change with limited budgets and time. | MORE »

Posted in Corporate Responsibility, Free Content, Water Cooler | Comments Off

3-Step Framework for Brand Vulnerability Analyses

You might not think so, but your organization is probably vulnerable—to varying degrees—to nearly every type of crisis imaginable, except for Martian invasion. And don’t count that out, either. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Comments Off

Boren and Bullhorn Send Clear Message to Oklahoma SAE Chapter

In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma. | MORE »

Posted in Crisis Management, Free Content, Social Media, Water Cooler | Comments Off

#PowerOfPR: 4 Ways to Know You’re Measuring the Right PR Activities

PR pros are in business to advance the cause of their organizations. Their research, measurement and evaluation must meet the needs of the organization and decision-making. | MORE »

Posted in Free Content, Measurement, Water Cooler | 1 Comment

4 Reasons Why E!’s ‘Royals’ Video Went Viral

PR News analyzed a recent video that passes the viral test, which we determined today to mean any video that got more than a million views on YouTube in fewer than four days. Just our luck: E’s “Crazy Buckingham Palace naked man video!!!” fits the bill. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

Leaked Beyoncé Photos Put Beauty Brands in Harsh Glare

After a recent leak of unaltered photos of Beyoncé at a photoshoot for L’Oréal, beauty brands should brace themselves for similar leaks that will demand public statements as well as more careful examination of the messages they are sending to women. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

Remembering David Carr: 3 Great Columns

For anyone who followed trends in digital media professionally—journalists, PR pros and marketers alike—the death of David Carr is a huge loss.  | MORE »

Posted in Free Content, Media Relations, Social Media, Water Cooler | Comments Off