Author Archives: Gene Grabowski

avatar

About Gene Grabowski

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

How to Plan for the ‘Golden Hour’ in Crisis Communications

In incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis. | MORE »

Posted in Crisis Management, Free Content, Internal Communication, Media Relations, Water Cooler | Comments Off

8 Snapchat Tips to Tuck Away for the Day Your Brand Starts Using It

Let’s assume, for now, that Snapchat is just one of many work-related topics that’s causing you to lose sleep, but not something you’re using professionally. Here are some useful tips to consider for your as-yet-nonexistent Snapchat strategy. | MORE »

Posted in Digital PR, Free Content, PR Agencies, Social Media, Water Cooler | 3 Comments

On Instagram, Ask ‘What Would Taylor Swift Do?’

Learning about using Instagram for business from Katie Keating, IBM’s program manager for social brand strategy, is one thing. How about learning from a slightly higher profile master of Instagram such as Taylor Swift?  | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

10 Content Promotion Questions to Ask Before Typing a Single Word [infographic]

Without a thorough promotional strategy, your content might as well be locked away in a leather-bound diary. | MORE »

Posted in Digital PR, Free Content, PR Agencies, Social Media, Water Cooler | Comments Off

Apple’s Live Event Kicks Off Holiday Season With Jobsian Style

Apple’s live events continue to be powerful communications vehicles, even without Steve Jobs’ charisma and celebrity.  | MORE »

Posted in Digital PR, Free Content, Media Relations, Water Cooler | Comments Off

Live Streaming for Your Brand? 3 Questions to Consider Before Tapping the Periscope Icon

To help you decide if you should participate in this dawn of live streaming apps, Erika Kauffman of agency 5WPR and a speaker at PR News’ Oct. 5 Social Media Summit in New York, answers three questions that may be on your mind while downloading the Periscope app. | MORE »

Posted in Digital PR, Free Content, PR Agencies, Social Media, Water Cooler | Comments Off

WhatsApp Closes in on 1 Billion Monthly Active Users

WhatsApp’s 900 million monthly active users milestone and a look at some demographics showing who is using messaging apps should be enough to convince communicators that if they have any interest at all in reaching young Americans they are going to have to figure out how to integrate this channel into their communications programs. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

A 3-Step Recipe for Marketing to Millennials

Human Rights Campaign’s Maureen McCarty, who will be discussing millennial content consumption trends at PR News’ Social Media Summit in New York on Oct. 5, shares some insights into her efforts to communicated with this key demo. | MORE »

Posted in Digital PR, Free Content, Internal Communication, PR Agencies, Social Media, Water Cooler | Comments Off

15 Hidden Features of Facebook, Twitter & LinkedIn [Infographic]

We all fall into habits on social media networks that by their very nature preclude us from finding new and better ways of using them. Lucky for us that Salesforce created this handy infographic illustrating little-known features of Facebook, Twitter, LinkedIn and, yes, Google+.  | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

7 Strategies for Strong Influencer Relationships

Bright House Network’s Brian Weber, a presenter at PR News’ upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market. | MORE »

Posted in Digital PR, Free Content, Measurement, Media Relations, Social Media, Water Cooler | Comments Off