Author Archives: Steve Goldstein


About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

5 Writing Questions You’re Too Embarrassed to Ask

PR pros and journalists are supposed to have the answers to questions about writing style, and if they harbor more questions than answers, they may be too embarrassed to ask a colleague.  | MORE »

Posted in Free Content, Internal Communication, Media Relations, Water Cooler | 2 Comments

How to Use Brand Storylines to Spark Conversations

In this exclusive article for PR News, Jeremy Miller offers a preview of his Digital PR Conference keynote presentation by drawing on Principle 6 from his book “Sticky Branding,” which is to use brand storylines to inspire your audience to say, “That’s interesting. Tell me more.” | MORE »

Posted in Digital PR, Free Content, Media Relations, Water Cooler | Comments Off

4 Inducted Into PR News’ Measurement Hall of Fame

PR News inducted four new members of its PR Measurement Hall of Fame at its Measurement Conference April 20 at Washington, D.C.’s National Press Club.  | MORE »

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24% of PR Pros Don’t Meet With Senior Leaders to Choose Optimal Biz Outcomes of Their Programs

Those who have been working for years on developing standard practices for PR measurement have long advocated that communicators need to put first the business outcomes that matter most to senior leaders and clients. | MORE »

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9 Surprise PR Tactics That Will Make You Irresistible to Reporters

“One of the most challenging aspects of working in PR is building relationships with reporters,” says author Tania Luna, who will be the keynote presenter on day two of PR News’ Digital PR Conference in Miami. “Luckily, things get a lot easier when you have the science of surprise on your side.” | MORE »

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5 Tips for Successful Partnerships With PR Agencies

As with all aspects of the client-agency dynamic, expectation setting and feed­back is a key aspect of success.  | MORE »

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5 Positive Management Takeaways From Mad Men’s Don Draper

As we prepare for the sunset of this fictional character and the series, let’s look at five useful takeaways from Don Draper’s management style. | MORE »

Posted in Employee Relations, Free Content, Water Cooler | Comments Off

6 April Fools’ Day Pranks From Brands That Actually Have a Sense of Humor

Some brands put effort into being funny and seem to have decent comedic chops. Here is what six of them did for this April’s Fools Day. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

Infographic: How to Get the Attention of March Madness Fans

More than half of U.S. college basketball viewers garden as a hobby, 12% watch CBS’ “The Good Wife” and 18% enjoy scrapbooking.  | MORE »

Posted in Digital PR, Free Content, Water Cooler | 1 Comment

3 Tips for Managing Zayn-esque Organizational Change

One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.  | MORE »

Posted in Crisis Management, Employee Relations, Free Content, Internal Communication, Water Cooler | Comments Off