Author Archives: Steve Goldstein
Working journalists typically say they delete 20 email pitches at a time with nary a glance at the subject lines. To help you move the odds a bit more in your favor, Tracy Schario, communications officer for The Pew Charitable Trusts, and a presenter at PR News’ Dec. 11 Media Relations Conference in Washington, D.C., offers some advice to help you connect with the journalists who matter in your market.
Debates about responsibility are beside the point right now for the laundry detergent manufacturers. Before a groundswell of public opinion rises demanding that the products be taken off the shelves, real plans to reconsider packaging and labeling will have to be announced—and soon.
With his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights.
Your content in a public presentation or speech can be just good enough, but your style has to be great if you want to make a powerful impact.
As fears of an Ebola epidemic rise in the U.S., politicians and journalists have been asking who exactly is in charge of fighting the disease here and communicating key messages.