Author Archives: Steve Goldstein


About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

5 Ways to Make a Successful Leap to Brand Storytelling

Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling. | MORE »

Posted in Digital PR, Free Content, Internal Communication, Media Relations, Water Cooler | 1 Comment

6 Tips From the San Francisco 49ers’ Winning Social Media Playbook

In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 2 Comments

Do You Have What It Takes to Be a Journalist Whisperer?

At PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the “journalist whisperer.” This is a PR professional who can speak a journalist’s language on the platform they want to be […] | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

6 Ways to Avoid Spam Filters With Your PR Messages

Try applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves. | MORE »

Posted in Digital PR, Free Content, Water Cooler | 1 Comment

Duck Dynasty Star Creates Kobayashi Maru Scenario for A&E

A&E faces its own Star Trek-style Kobayashi Maru test, as it attempts to manage the media crisis sparked by comments made by “Duck Dynasty” star Phil Robertson in a recent interview with GQ. | MORE »

Posted in Crisis Management, Free Content, Social Media, Water Cooler | 1 Comment

PR News Announces Winners of 2013 PR People Awards

PR News celebrated the winners and honorable mentions of its 2013 PR People Awards at the National Press Club in Washington, D.C. on Dec. 10, 2013. | MORE »

Posted in Featured, Free Content, Water Cooler | 2 Comments

2013 PR People to Watch: Stephanie Tabor

Stephanie Tabor, Manager, Corporate Communications, Solazyme, Inc. Stephanie Tabor has been managing communication efforts for the red-hot sustainable technology industry for over five years, launching the world’s most sustainable source of oil ever discovered, and working to … | MORE »

Posted in Free Content, PR People | Comments Off

2013 PR News Hall of Fame: Harold Burson

Harold Burson, Founding Chairman, Burson-Marsteller Harold Burson and Bill Marsteller established Burson-Marsteller on March 1, 1953. The new jointly owned Burson-Marsteller was the first firm to offer what has become known as integrated communications. In … | MORE »

Posted in Free Content, PR People | Comments Off

2013 PR News Hall of Fame: Gary Sheffer

Gary Sheffer, VP, Corporate Communications & Public Affairs, General Electric Gary Sheffer, who has been at GE for 14 years, has been one or PR’s most influential proponents of corporate transparency—before and after the 2008 … | MORE »

Posted in Free Content, PR People | Comments Off

2013 PR People to Watch: Samantha A. Un

Samantha A. Un, Senior Communications Representative, Lockheed Martin Corporation Five years ago, Samantha Un was selected for Lockheed Martin’s Communications Leadership Development program—a highly selective program that recruits top graduates from top PR schools. She … | MORE »

Posted in Free Content, PR People | Comments Off