Stories by Steve Goldstein

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4 Keyword-Research Tips for Smarter SEO

June 2nd, 2016 by

If you’re responsible for brand communications, then you’re expected to be an SEO expert as well as a great content creator. Yet SEO may still be somewhat of a mystery to you. If that’s the case, it might be because you’re getting stuck on what’s often the first recommendation from self-proclaimed SEO experts: Identify smart keywords and use them in your content.

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5 Vocal Exercises for Your Next PR Client Pitch or C-Suite Meeting

May 26th, 2016 by

You’re about to lead a pitch meeting with a new client, or present your PR measurement results to your CEO. Has your mouth gone dry? Butterflies fluttering in your stomach? Voice reduced to mouse-squeak level? You may never be able to quell those butterflies—even Frank Sinatra suffered from stage fright—but you can practice certain exercises to get your voice ready even if your stomach may never follow suit.

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8 TED Talks That Teach Public Speaking (Infographic)

May 25th, 2016 by

Nervous about speaking in public and worried that it’s holding you back in your PR career? Help is on the way. Effective public speaking is the subject of PR News’ June 23 webinar, which will feature presenters Leticia Ebb of Northrop Grumman Corp., Jonathan Rick of The Jonathan Rick Group and Dan Weckerly of the Valley Forge Tourism & Convention Board.

SHCOOL is painted along the newly paved road leading to Southern Guilford High School on Drake Road Monday, August 9, 2010, in Greensboro, N.C. (AP Photo/News & Record, Joseph Rodriguez) **MANDATORY CREDIT***

A Quality Control Checklist for All Your Writing

May 19th, 2016 by

How many times today did you click “send,” “post,” “tweet” or “publish” without submitting your work to a thorough read-through? Perhaps as many times as you clicked those buttons. You know you’re playing a dangerous game. You might as well be walking across a city street blindfolded. Try printing out and using this quality-control checklist for PR writing, and be sure to add your own writing peccadilloes to the list.

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Your PR Measurement Dashboard Got Blank Stares? Here Are 5 Next Steps

May 17th, 2016 by

You just presented your latest PR measurement dashboard to the C-suite. The result: a boardroom full of blank faces and no questions. This is not a good sign. It’s very possible that the problem is not the effectiveness and usefulness of your team’s communications efforts. The problem may be the dashboard itself.

Digital Dream Team org chart

May 11th, 2016 by

Org chart courtesy of social@Ogilvy.

David Frost interviewing former Pres. Richard Nixon in rented house near Nixon's in San Clemente, CA.  (Photo by John Bryson//Time Life Pictures/Getty Images)

8 Body Language Recommendations for Broadcast Interviews

May 11th, 2016 by

Scenario: You’re a veteran PR pro leading communications for a suddenly hot start-up, and you’ve just gotten a request from a broadcast network for a live interview that day with your 22-year-old CEO. These tips for managing body language during a broadcast interview are going to come in might handy.

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4 Influencer-Vetting Tips for Your Brand

May 9th, 2016 by

While there is much agreement on the wisdom of working with influencers on behalf of one’s brand, the hard work of finding, vetting and developing ongoing relationships with them can be daunting to the uninitiated. Dell’s Konnie Alex-Brown offers some tips to help you select those highly trusted subject matter experts who could have a real impact on the success of your brand messaging.

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9 Ways Spokespeople Can Annoy Reporters

May 5th, 2016 by

Even those PR pros who are experts at researching a particular journalist’s beat and outlet and successfully land an interview for their company’s lead spokesperson—say, a CEO—can aggravate time-strapped journalists if that spokesperson is ill-prepared or has a defensive attitude.

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5 Content-Star-Making Tips for Your Brand

April 28th, 2016 by

Finding and developing content stars among a brand’s employees and customers is something Southwest Airlines knows a little bit about. Brooks Thomas, who plays a key role in Southwest’s social content strategy, will be sharing how-to’s and some case study examples of his brand’s star-making process in his keynote presentation on June 6, 2016, at PR News’ Digital PR & Marketing Conference in Miami Beach. He offers some quick Southwest-style tips here to help you develop your own cast of content stars.