Author Archives: Steve Goldstein

avatar

About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

8 Billion Reasons Why Facebook’s ‘Building the Best Place to Watch Videos’

The astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

A Social Media Checklist for Your Crisis Communications Plan

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face. | MORE »

Posted in Crisis Management, Free Content, Social Media, Water Cooler | Comments Off

Katie Paine’s 5 Data Points You Need in Your PR Dashboard

Measurement Hall of Famer Katie Paine will expand on these data points at PR News’ Nov. 18 Measurement Conference in Chicago. | MORE »

Posted in Free Content, Measurement, Water Cooler | 1 Comment

14 Tweetable Tips From PR News’ Measurement Hall of Famers

PR News Measurement Hall of Famers Linda Rutherford, Mark Weiner, Allyson Hugley and Pauline Draper-Watts share tweetable tips that can serve as a foundation for a successful measurement strategy. | MORE »

Posted in Free Content, Measurement, Water Cooler | Comments Off

Facebook Testing a Dedicated Video Feed That Could Challenge YouTube

In its announcement of this test—and other video-related tests it’s launched recently—Facebook hinted that its goal is for users to turn to Facebook first when they want to “discover the videos that matter to them.” | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

4 Ways Southwest Tried to Keep ‘Luv’ Alive Amid System Breakdown

It’s practically a given that Southwest knows how to handle itself in good times and in bad—yesterday’s electronic customer service breakdown that hobbled passenger and luggage check-ins was one of the bad. | MORE »

Posted in Crisis Management, Digital PR, Free Content, Internal Communication, Social Media, Water Cooler | 1 Comment

Some Rainy Day Recommendations From PR Pros

We asked the PR News community on Twitter to name their favorite thing to do on a rainy day when they’re not working. Here are some tantalizing suggestions, if you’re looking for easygoing inspiration. | MORE »

Posted in Free Content, Internal Communication, Water Cooler | Comments Off

Will Twitter’s ‘Buy’ Button Hasten the Marriage of PR and Marketing?

Thanks to Twitter, PR, sales and marketing just got a little cozier. The company announced yesterday that retailers using certain e-commerce platforms can now sell products and services within a tweet by adding a “Buy” button. | MORE »

Posted in Digital PR, Free Content, Measurement, Social Media, Water Cooler | Comments Off

What to Do When the Pope Plugs Your Brand? Stay the Course

Pope Francis’ choice of automobiles during his visit in the U.S. has resulted in fortuitous product placement for Fiat Chrysler—heaven sent, you might say.  | MORE »

Posted in Free Content, Media Relations, Social Media, Water Cooler | Comments Off

This Behavior Cue Is Guaranteed to Make You Lose Credibility on Email

“Mutuality Matters” author and Social Media Summit keynote speaker Kare Anderson discusses behavior cues that compel others to listen and respond to you, and those that drive others away. | MORE »

Posted in Digital PR, Free Content, Media Relations, Social Media, Water Cooler | Comments Off