Optimizing content for traditional, typed-in search is not like learning how to find the right notes on a clarinet—the algorithms, unspoken rules and methodologies keep changing. Voice search is a whole new ballgame entirely. The phrases people use for voice searches tend to be different from written-out searches, and those content marketers who can adapt their content for voice searches are going to be the early winners in the race for brand visibility.
Stories by Steve Goldstein
2015 PR News Salary Survey: PR Compensation and Benefits Report (click link to view)
2016 PR News Salary Survey: PR Compensation and Benefits Report (click link to view)
Pacific Northwest Laboratory comms-IT org chart (click link to view)
Corporate social responsibility programs simply can’t have any real lifespan without the work of professional communicators. The best PR pros breathe life into CSR programs by creating ongoing dialogues between a program’s creators and a company’s employees and C-suite, journalists, the public at large on digital channels and communities that stand to benefit from the program itself.
If you’re responsible for brand communications, then you’re expected to be an SEO expert as well as a great content creator. Yet SEO may still be somewhat of a mystery to you. If that’s the case, it might be because you’re getting stuck on what’s often the first recommendation from self-proclaimed SEO experts: Identify smart keywords and use them in your content.
You’re about to lead a pitch meeting with a new client, or present your PR measurement results to your CEO. Has your mouth gone dry? Butterflies fluttering in your stomach? Voice reduced to mouse-squeak level? You may never be able to quell those butterflies—even Frank Sinatra suffered from stage fright—but you can practice certain exercises to get your voice ready even if your stomach may never follow suit.
Nervous about speaking in public and worried that it’s holding you back in your PR career? Help is on the way. Effective public speaking is the subject of PR News’ June 23 webinar, which will feature presenters Leticia Ebb of Northrop Grumman Corp., Jonathan Rick of The Jonathan Rick Group and Dan Weckerly of the Valley Forge Tourism & Convention Board.