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As a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you?
In incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.
Apple’s live events continue to be powerful communications vehicles, even without Steve Jobs’ charisma and celebrity.