Stories by Steve Goldstein


How to Take the Fear Out of the 2 D’s: Data and Dashboards

March 24th, 2016 by

If there’s a letter in the alphabet that sprouts legs and chases PR pros through the hills and valleys of their nightmares, it’s the letter D, as in data and dashboards. Your first step in cutting them down to size: Have a clear understanding of what success looks like to senior leaders.


9 Ways Spokespeople Can Annoy Reporters

March 22nd, 2016 by

Even those PR pros who are experts at researching a particular journalist’s beat and outlet and successfully land an interview for their company’s lead spokesperson—say, a CEO—can aggravate time-strapped journalists if that spokesperson is ill-prepared or has a defensive attitude.


How to Tell Your CEO It’s Time to Radically Change Your Communications Strategy

March 17th, 2016 by

When it comes time to drop data on the C-suite and suggest a radical new direction, you’ll be in a stronger position if you’ve already established ongoing, direct communications with these decision makers.


A Social Media Checklist for Your Crisis Communications Plan

March 17th, 2016 by

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.


6 SXSW 2016 Hashtags PR Pros Should Follow

March 17th, 2016 by

Twitter might be in trouble as business, but as a source of news flowing out of SXSW Interactive, which kicks off March 11 in Austin, Texas, it can’t be beat.


10 PR Measurement Dashboard Do’s and Don’ts

March 17th, 2016 by

For PR News Measurement Hall of Famer Katie Paine, the first questions relating to dashboards should be: “What is my goal?” “What outcomes is my communications strategy or tactic going to achieve?” and “What are my measurable objectives?”


Vetting Influencers: 8 Questions to Ask

March 17th, 2016 by

If you’re extraordinarily lucky, influencers are working their magic on your brand’s behalf with zero effort on your part. If your luck is rather ordinary, then somehow you’ve got to find influencers who might already feel positive about your brand and work with them on your brand’s behalf.


7 Ways to Manage the Press Release Approval Process

March 17th, 2016 by

Press releases remain an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.


What Not to Do When Your Competitor Is Mired in Tragedy

February 24th, 2016 by

In the wake of the Michigan shootings, it didn’t take long for at least one of Uber’s competitors to send a pointed marketing email to its database. Seasoned professional communicators can probably guess what followed. The takeaway for any brand whose competitor is dealing with the death of either employees or customers is to step back, wait and put yourself in the mind-set of the families whose lives have been changed forever.


Video Tips & Tricks for Social Media Success – Infographic

February 12th, 2016 by

Online video now accounts for more than 50% of all mobile traffic. Here are some tips to make your videos stand out in the expanding crowd.