Stories by Steve Goldstein

Trump’s ‘Morning Joe’ Tweets: Apotheosis of a Communications Strategy

June 30th, 2017 by

President Trump’s June 29 tweets about “Morning Joe” hosts Mika Brzezinski and Joe Scarborough have generated plenty of outrage in the professional media, on social channels and in home kitchens across the land. In his tweets, the president, fed up with the MSNBC morning news show’s critical coverage of his administration, went easy on Scarborough… Continued

The post Trump’s ‘Morning Joe’ Tweets: Apotheosis of a Communications Strategy appeared first on PR News Blog.

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7 Rules to Visualize Data Insights With Impact

June 22nd, 2017 by

“We know data visualization is important, but that doesn’t mean it’s easy,” said Kevin Hartman, head of analytics, consumer, government and entertainment for Google, at PR News’ Visual Storytelling Boot Camp in Chicago. “You have to keep your storyline simple and readable,” said co-presenter Carolyn Barth. “And you have to know your audience and think about what’s practical for them.”

PR News' Game Changer

50 Game-Changers of PR

June 6th, 2017 by

The PR pro of 2000 had to master media relations, crisis communications, internal communications, media training and change management. The brand communicator of 2017 very likely must master those same areas, as well as social media, data and analytics, visual storytelling, influencer marketing, SEO, content marketing and even advertising. This expansion of PR has been driven by technology, of course, but also by the communicators themselves, each of whom must be a jack of all trades and master of all.

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3 Takeaways From a PR Pro on the Receiving End of Media Pitches

May 30th, 2017 by

Before you hit send, go back and visualize the recipient for a couple of seconds. Are they at the desk when it comes in? Will they read it from their phone while on the road? In other words, have you written something that will cause them to open it and/or something that stands out from the 90 other emails waiting on them?

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4 Ways to Emulate Southwest Airlines’ Twitter Style

May 12th, 2017 by

You’ve probably either sent or received a version of this work email: “Who posted this tweet on the brand account? I think it’s too [personal/political/off-brand/sloppily written/insensitive/blatantly promotional/factually incorrect/ill-timed].” If you’ve never written or seen an email like that, you should congratulate yourself and your team. You’re managing to speak with a consistent brand voice on Twitter.

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5 Tips for Brands New to Influencer Marketing

May 5th, 2017 by

Brands that haven’t yet tried investing resources in digital-based influencer marketing face a host of unknowns, the first one being whether it’s suitable for a particular brand or nonprofit organization. Tony Balasandiran, account supervisor for Flowers Communications Group and a speaker at PR News’ June 23 Digital How-To Conference in Chicago, shares some of the advice he offers clients that have yet to make the leap to influencer marketing.

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Memo to United Customers: ‘We’re Really Sorry Now!’

April 27th, 2017 by

Most of us wish we could apologize to people in our past for one thing or another. As time passes, though, an apology can become a form of stalking or a self-centered quest for redemption. That person whose feelings you hurt badly when you were 18? She doesn’t want to hear from you now. If only you could board a magical aircraft, zoom back in time and make things right. Speaking of aircraft, United Airlines CEO Oscar Munoz sent an email on April 27 to customers apologizing for breaking the bonds of trust “when a passenger was forcibly removed” from one of its planes.

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Social Shake-Up Attendees Mostly Use Facebook & Twitter, But Are Concerned About What’s Next

April 19th, 2017 by

We recently surveyed attendees for the upcoming Social Shake-Up, asking them a couple of basic questions: which social media platform is their main focus in their work life, and what do they want to learn about most at the Shake-Up. Judging by the responses to the first question, the past—in the form of relatively ancient social media platforms—has a pretty firm grip on the professional communicators who responded to the survey.

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Movers & Shakers Award Winners Announced by PR News and Social Shake-Up

March 21st, 2017 by

At its Social Shake-Up Show in Atlanta May 22-24, PR News will celebrate its first annual Movers & Shakers Awards winners—communicators from b2b and b2c companies, nonprofit organizations and agencies who have produced measurable, positive results from their social media efforts on behalf of their organizations.

Food Lion associates taking part in the Food Lions Feeds program at the Second Harvest Food Bank in Charlotte, NC.

Charlotte Photographer - PatrickSchneiderPhoto.com

Food Lion, IKEA, Michelin, PNC to Be Inducted Into PR News’ CSR Hall of Fame

March 16th, 2017 by

This is the sixth year we’re including the CSR Hall of Fame as part of PR News’ Spring Awards luncheon, which will be held March 22 at the National Press Club in Washington, D.C. At the luncheon we’ll also honor the winners and honorable mentions of PR News’ CSR Awards and Nonprofit PR Awards.