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Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the …
Andy Smith, co-author of "The Dragonfly Effect" and morning keynote speaker at PR News’ Feb. 27 Digital PR Summit in San Francisco, advises organizations of all stripes to formulate a single goal for all social media activity.
Thinking of taking a break from your brand’s social media channels the week between Christmas and New Year’s?
PR pros who are serious about measurement are flooded in data. They’re swimming in it. Sometimes they contract with measurement and monitoring companies, which provide them with bucketloads of data. They may also be getting data from in-house mar…
PR News recently honored in Washington, D.C., its People to Watch—PR professionals age 30 or under who have already established themselves as leaders within their own organizations. Leading up to our Nov. 29 luncheon event we asked them who or what h…
Attendees at the sixth annual High-Tech CMO Roundtable, co-sponsored by Arketi Group and PR News, said they’re devoting more time to content marketing and social media, but have different experiences getting senior-level buy-in.
On the eve of She’s the First’s second annual Tie-Die Cupcake Bake-Off, founder Tammy Tibbetts shares social media tips for nonprofits.
On the eve of She’s the First’s second annual Tie-Die Cupcake Bake-Off, founder Tammy Tibbetts shares social media tips for nonprofits.
Your organization already has a foundation of content that can be developed for visual storytelling—you just have to know what to look for and unleash your creativity.
Content Marketing World keynoter Mitch Joel says brands can create lasting relationships with consumers by creating content that is focused on their needs, rather than their own.
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