Author Archives: Steve Goldstein

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About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

Memo to PR Team—We Want Our Own #alexfromtarget

The nation’s focus has been on the stress and anger of the midterm elections—a perfect time for a sweet and empty antidote like #alexfromtarget. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Leave a comment

Tim Cook Outs Apple as an ‘Advocate for Human Rights and Equality’

With his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights. | MORE »

Posted in Corporate Responsibility, Free Content, Media Relations, Water Cooler | 1 Comment

4 Ways to Write and Manage Your PR Content With Google in Mind

Only if you create content with Google’s search algorithm in mind as the first processor of your content can you reach human beings on the other side of your screen. | MORE »

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Pre-Halloween Infographic: Skittles Tops List of Most Influential Candy Brands on Twitter

If you want to make your home the No. 1 destination in your neighborhood this Halloween, then load up on Skittles. According to social analytics provider StatSocial, the Mars Inc.-owned treat is the most influential candy brand on Twitter. | MORE »

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19 Ways Public Speakers Can Lose Their Audience

Your content in a public presentation or speech can be just good enough, but your style has to be great if you want to make a powerful impact. | MORE »

Posted in Free Content, Media Training, Water Cooler | 1 Comment

Human Face Needed in Ebola Crisis Management Effort in U.S.

As fears of an Ebola epidemic rise in the U.S., politicians and journalists have been asking who exactly is in charge of fighting the disease here and communicating key messages.  | MORE »

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2014 PR News Agency Elite Awards: Advocacy

Winner:  MassMedia Corporate Communications – Nevada Partnership for Homeless Youth In 2011, the Nevada Partnership for Homeless Youth became embroiled in a highly publicized controversy when the nonprofit’s then-executive director left the organization amid accusations … | MORE »

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2014 PR Agency Elite Awards: Agency Awe Professional

Co-Winner: Kathleen Henson, Henson Consulting Kathleen Henson’s clients can attribute much of their success to the CEO and founder of Henson Consulting’s impeccable integration of timing, adaptability, research and connection. In February 2013, the TODAY … | MORE »

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8 Tips for a 90-Second Professional Networking Encounter

At PR News’ recent conferences we’ve taken networking very literally and have begun including speed networking sessions. Here are some tips to make all your brief, face-to-face networking encounters memorable and worthwhile. | MORE »

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3 Ways PR Pros Can Use Game Dynamics to Stand Out

In his keynote address at PR News’ Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications. | MORE »

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