Author Archives: Steve Goldstein

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About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

Live Your Brand the Way Your Customers Do, Says Brian Solis

Social Media 20/20 Summit keynote speaker Brian Solis says that PR pros and marketers need to become “experience architects” and not be bound by their previous roles. | MORE »

Posted in Digital PR, Free Content, Internal Communication, Social Media, Water Cooler | 4 Comments

What PR Pros Can Glean From Facebook’s Secret Psychological Tests

Once the outrage—real or feigned—about Facebook’s emotional manipulation study subsides, brand communicators might want to consider the experiment’s findings. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 5 Comments

13 Tips to Manage Your Summertime On-the-Job Stress

To help you through the lonely days of anxiety in the office while your co-workers frolic in snorkel gear, we asked the PR News community to share their tips on to manage on-the-job stress. Take a deep breath, exhale and read on. | MORE »

Posted in Free Content, Internal Communication, Water Cooler | Comments Off

4 Positive Outcomes for Brands That Listen Strategically

Sam Ford, director of audience engagement for Peppercomm and “Wake-Up Call” leader at PR News’ Aug. 12 Social Media 20/20 Summit in San Francisco, says there’s a distinction between “hearing” and “strategic listening.” | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

5 Reasons Why Google+ Matters to Brand Communicators

Trevor Martin, social and mobile marketing manager for the Nature Conservancy and a speaker at PR News’ July 15 Google Boot Camp for Communicators in New York, says it’s a mistake to ignore Google+. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

12 Tips to Improve Your Networking Skills

PR professionals are—or should be—networking masters, so we asked them to share their tips for those awkward moments when you’re in a room full of strangers that might just turn into your pathway to greater success.  | MORE »

Posted in Free Content, Media Relations, Media Training, Water Cooler | Comments Off

4 Ways to Research the Competitive Landscape Before Uploading to YouTube

You’re researching your competitors’ videos on YouTube so you can optimize your own videos better for search, right? Of course you are. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

7 Types of Story Ideas Journalists Want From PR Pros

Journalists want stories that haven’t been seen elsewhere—something that will grab the attention of people hooked on Angry Birds and “Orange Is the New Black.” | MORE »

Posted in Free Content, Media Relations, Water Cooler | 1 Comment

#RedskinsPride Proves to Be Son of #myNYPD

The Washington Redskins might have thought twice before launching its #RedskinsPride campaign yesterday if it had paid close attention to the New York Police Department’s #myNYPD campaign. | MORE »

Posted in Crisis Management, Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

17 Summer Reading Recommendations for PR Pros

We asked the PR News community what’s on its summer reading list. Most of the books they suggest relate to the workplace, achievement and success, which tells us that everybody is in need of a real vacation. | MORE »

Posted in Free Content, Internal Communication, Research, Water Cooler | 1 Comment