Author Archives: Steve Goldstein
We asked PR News’ social media followers to share what they deem to be the defining characteristics of great bosses.
If GoDaddy had considered the clout, passions and research acumen of animal rights advocates it probably would have scratched its lost-puppy Super Bowl ad when it was first proposed. But in the battle for media attention in Super Bowl week, GoDaddy put points on the scoreboard.
The task of writing internal memos about layoffs or “restructuring” and similar crises that threaten livelihoods usually falls to PR and HR professionals. It’s a painful, difficult task, but it’s part of what they signed up to do.
No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action.
As expected, wearable technology has stolen much of the spotlight in Las Vegas this week at the 2015 CES show.
Barry Reicherter of Finn Partners and a speaker at PR News’ upcoming Google Conference for Communicators in San Francisco offers data and analytics lessons as seen through the fulcrum of three movies starring Brad Pitt.