Stories by Steve Halsey and Ken Gedaka

What to Consider Before Launching Employee-Focused Channels

October 25th, 2011 by

Internal communications campaigns deserve just as much planning and consideration of the target audience’s habits as external facing PR campaigns do. Here are eight things to evaluate before launching your next internal initiative.

Case Study: External Approach to Internal Comms Equals Better Employee Engagement

April 4th, 2011 by

Employees should be reached through the same communications strategies and platforms they use when they’re not at work. Here’s how Dow Advanced Chemicals applied an external outreach model for best internal results.