Author Archives: Sam Ford

Tip Sheet: Put the Humanity Back in Communications

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes. | MORE »

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Tip Sheet: Put the Humanity Back in Communications

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes. | MORE »

Posted in Digital PR, Featured, Research, Subscription Content | Comments Off

Tip Sheet: Match Your Brand Promise to the Brand Experience

Sam Ford, director of digital at Peppercom, discusses the importance of seeing your brand through the prism of the audience’s experience. | MORE »

Posted in Featured, Free Content | 1 Comment

For Best Brand-Building Results, Listen Up!

If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them. | MORE »

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