Author Archives: Sam Ford

Tip Sheet: Put the Humanity Back in Communications

Posted on 01/09/2012 by Sam Ford

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes. | MORE »

Posted in Digital PR, Featured, Free Content, How To, Research | Comments Off

Tip Sheet: Put the Humanity Back in Communications

Posted on 01/09/2012 by Sam Ford

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes. | MORE »

Posted in Digital PR, Featured, Research, Subscription Content | Comments Off

Tip Sheet: Match Your Brand Promise to the Brand Experience

Posted on 06/27/2011 by Sam Ford

Sam Ford, director of digital at Peppercom, discusses the importance of seeing your brand through the prism of the audience’s experience. | MORE »

Posted in Featured, Free Content | 1 Comment

For Best Brand-Building Results, Listen Up!

Posted on 08/02/2010 by Sam Ford

If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them. | MORE »

Posted in Digital PR, Measurement, Subscription Content | Comments Off