For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.
Stories by Sam Ford
Tip Sheet: Put the Humanity Back in Communications
January 9th, 2012 by Sam FordFor best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.
Tip Sheet: Match Your Brand Promise to the Brand Experience
June 27th, 2011 by Sam FordSam Ford, director of digital at Peppercom, discusses the importance of seeing your brand through the prism of the audience’s experience.
For Best Brand-Building Results, Listen Up!
August 2nd, 2010 by Sam FordIf done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.