Stories by Sam Ford

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

Sam Ford, director of digital at Peppercom, discusses the importance of seeing your brand through the prism of the audience’s experience.

If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.