Author Archives: Sandra Fathi
In hiring the next generation of PR professionals, PR agency Affect went to the platform where the candidates hang out: social media.
Although the Twitterverse is asking if folks are on #TeamConan or #TeamLeno, the real loser in this match is going to be NBC. It’s mind boggling that a huge media company could be so poor at media and public relations.
The current state of social media encourages multiple personality disorder—one profile for friends on MySpace, another for your business life on LinkedIn and yet another for Twitter. This has allowed individuals to create multiple personalities …