We’ve been told there are fewer journalists who are being asked to do more. In addition to reporting the news, journalists now are asked to provide content to social media platforms such as Facebook. They’re also being asked to take pictures and provide video. A new survey looks at how much more journalists are being to do. Its findings suggest savvy PR pros should think visually.
Stories by Seth Arenstein
An area where data has influenced communicators heavily is in corporate social responsibility (CSR). Instead of addressing social issues based on what communicators felt the public was thinking about, savvy PR pros are using data to assess needs prior to mounting a CSR effort. Here’s how one health organization used data and research before beginning its CSR initiative.
Each week we highlight a slide from a PR News presentation of interest to readers. This week’s slide comes from Katie Paine, the measurement guru and PR News columnist who heads Paine Publishing. Initially it was a shock: ranking journalists the way we’re used to seeing baseball hitters and pitchers ranked by their statistics. We persevered, though, and learned what was behind Paine’s slide.
We love it when data takes aim at sacred cows. We have two examples here. The first concerns influencers and whether or not #AD or #SPON harms engagement and mentions of posts. The second example looks at what consumers talked about on social during Thanksgiving re airlines. Bad service is what you’d think, right? Nope.
There are various reasons for companies to create branded content. Whatever the reason, the PR axiom, “think like a journalist,” can apply to organizing a content creation effort. Here’s how one former journalist took her media training and applied it to build a successful branded content shop that augments the job-searching site Monster.com.
As we get ready for Giving Tuesday next week, we found the implications for brands of a Ketchum survey interesting. The survey found nearly half of all consumers are more likely to make holiday purchases from brands they know are donating to disaster relief.
Each week we highlight a slide from a PR News presentation of interest to readers. This week’s slide comes from Therese Van Ryne, who heads global PR the global customer reference & the global customer reference program at Zebra Technologies. She spoke at PR News’ Measurement Boot Camp earlier this month in NY. Her slide emphasizes that concentrating your measurement on impressions only can be misleading.
Communicators and marketers know brands must impress customers and employees. A new study shows there’s a gap between the image that brands portray to the public and what their own employees think of the brand based on their work experience.