Stories by Seth Arenstein

There are few phrases that spill more often from PR pros’ mouths than “corporate reputation.” Is it a meaningful concept?

With all of us expecting to get COVID, prices rising and supply chain woes reaching grocery stores, is PR changing? Should it?

How should communicators respond when sensitive personnel issues leak? Incidents with Brian Williams and Sarah Palin offer insights.

We’re just weeks into 2022 and the number of CEO-related PR crises seems overwhelming. Ignorance at the top is not bliss.

A slew of activities and messages overshadowed an aspect of this year’s observance of MLK Jr. Day.

In the long run, do crisis prep and reputation mean anything? 2022 may provide early answers.

How to salvage the situation when your executive cancels a media interview or postpones last-minute.

We asked PR pros about technologies they’ll see in their offices. In addition, what will communicators need to explain to the public.

This interview with Jennifer Gallo, a newly minted EVP, client engagement and business development, Evoke KYNE, was conducted in late December as the country was beginning to deal with the Omicron variant. She prescribes flexibility for fellow communicators, as they struggle with return-to-work messages. In addition, she urges prompt messaging and transparency. She also shares tips about ‘translating’ complicated health and science information for non-scientists.

In this month’s edition, we focus on RTO,  Bookcase Credibility, Zoombie and CBP.