Stories by Seth Arenstein

United States' Aly Raisman performs on the floor during the gymnastics exhibition gala at the 2016 Summer Olympics in Rio de Janeiro, Brazil, Wednesday, Aug. 17, 2016. (AP Photo/Dmitri Lovetsky)

The Week in PR

February 6th, 2018 by

Our weekly roundup of trends, news and personnel announcements in marketing and communications. This week we feature stories about the US Olympic Committee in the wake of the Dr. Larry Nassar case, Instagram finally allows brands to schedule posts and Jill Zuckman is promoted at SKDKnickerbocker.

shark fins

A Bit of Good News for Communicators: Crises Are Predictable and You Can Plan for Them

February 6th, 2018 by

Is there anything new under the Sun when it comes to PR crisis management? Absolutely a pair of veteran crisis communicators tell us. One is to upgrade your planning and take an holistic approach. What you’re not planning? Oops.

data with a heart

Cutting Through the Data Wilderness: Next-Gen Communicators Preach Data With a Human Heart

January 30th, 2018 by

The final article in this 5-part PR News/PublicRelay series about data and measurement profiles three rising communicators leaders. Each of them is a firm believer in data-centric communications, yet none of them is what you’d call a numbers nerd. They all learned to embrace data analysis on the job, not in college.


Data: U.S. Public Blasts Media Again, So Where Does That Leave Traditional Media Relations?

January 30th, 2018 by

It’s not a secret that Americans lack confidence in the media. Here’s another study verifying that point and offering findings that are very close to those contained in the Edelman Trust Barometer. Once again fake news is a huge issue, the study finds.


McDonald’s Leads Brands in Average Monthly Number of Unique Photos on Instagram & Twitter

January 30th, 2018 by

We know brands and fans of brands take photos and post them on Instagram and Tweeter. So which brands find that their logos are pictured the most on those two visual platforms? Brandwatch looked at 100,000 brands to find out.


The Week in PR

January 30th, 2018 by

Our weekly roundup of trends, news and personnel announcements in PR and marketing. This week’s stories include several about the Dr. Larry Nassar scandal at Michigan State University, Cision closes its deal to acquire PRIME and Rupert Murdoch suggests Facebook and Google pay for the premium content it carries.


Edelman Study Urges CEOs to Lead as Trust in Government is Low; Trust Index Way Down in U.S.

January 30th, 2018 by

The start of the year means many things: new goals, fresh opportunities and, of course, the annual Trust Barometer report from Edelman. This indicator of global attitudes has been a sobering read during the past few years. It’s not too much different in 2018, although media’s low trust factor hasn’t slipped too much.


Consumer Engagement With Nonprofits Up 35% in 2017 as Video Engagement Tops 50%

January 23rd, 2018 by

In previous editions we presented wrap-ups of the most-engaged B2B and B2C brands ( PRN , January 9 and January 16, 2018). This week we offer a look at the nonprofits whose social posts attracted the most consumer engagement.


Fake News Takes Its Toll on U.S. Public’s Perception of Media Accuracy

January 23rd, 2018 by

President Trump’s pounding of the media has hurt trust in journalism tremendously. A new poll shows Americans trust their media even less than citizens in Turkey and Russia, whose lack of press freedoms is well known. It’s enough to make brands want to re-think the idea of creating a newsroom.


Two Equally Important Faces of PR Measurement: the Data You Collect and the Insights You Report

January 23rd, 2018 by

PR pros and marketers are awash in data and the future doesn’t indicate a slowing of that situation. The question then becomes what should you measure? In addition, how do you report insights from all that data to executives who are pressed for time and may have short attention spans? A quartet of PR pros provide best practices to tackle these issues.