As the year ends with this edition of PR News , we begin the first of three data installments provided exclusively to us by data partner Shareablee. In this first edition Shareablee provides the most-engaged B2B brands during 11 months of the year with Facebook, Twitter and Instagram.
Stories by Seth Arenstein
During a morning session of last week’s PR News Media Relations Conference at the National Press Club in Washington, DC, attendees were asked to discuss professional pain points. In a late-afternoon session, the attendees, working in groups, spent a few minutes thinking about solutions to the issues discussed during the morning session. Here’s a summary of the issues and the ideas proposed for solutions.
For the third article in this five-part series about measurement-related issues, PR News and partner PublicRelay, a media monitoring and analytics firm, held a Communications Leadership Roundtable in New York during this holiday season. One dozen senior communicators discussed the challenges of refining and cleaning data, among other measurement-related issues.
This second article in a 5-part series about measurement we compile cases where communicators have moved beyond the fundamentals of measuring data to prove ROI and instead focused on using insights mined from data to change the way they operated their business. The series is produced with partner PublicRelay, a media monitoring and analytics firm.
Nonprofits sometimes are thought of as second-class citizens: small organizations with inadequate budgets for PR. That may be so, but they can do pretty well when it comes to consumer engagement with their social post on at least a few channels, according to exclusive data provided to PR News from Shareablee.
A new study looks at salaries in PR and finds the largest gap between men and women occurs in the C-suite. The gap between the average salary for men and women in PR overall is far smaller than that of men and women in the boardroom.
We’re not encouraging betting, but this might be a terrific bar bet question: Of all the U.S. B2B, B2C and nonprofit brands and organizations, which one had the most consumer engagement on Twitter in the third quarter of 2017? If any of your bar mates guessed a B2B brand, they are off. Way, way, way off.
Each week we highlight a slide from a presentation of interest to readers. This week’s slide comes from Chris Albert, SVP, digital research and analytics, Ketchum, who spoke at PR News’ event in Miami last month. His slide highlights sophisticated research Ketchum conducted on behalf of a vacuum brand.
In what surely is a sign of the times, the number of American adults getting at least some of their news from social media has grown to 67%, according to a Pew Research Center survey conducted in August. More than that, some of the platforms where people are gathering news will surprise you.