Stories by Seth Arenstein


Consumer Engagement with B2B Brands in 2017 Holds Steady vs 2016, IMG Models Tops List

December 19th, 2017 by

As the year ends with this edition of PR News , we begin the first of three data installments provided exclusively to us by data partner Shareablee. In this first edition Shareablee provides the most-engaged B2B brands during 11 months of the year with Facebook, Twitter and Instagram.


10 Pain Points PR Pros Will Face in 2018—and Some Solutions

December 13th, 2017 by

During a morning session of last week’s PR News Media Relations Conference at the National Press Club in Washington, DC, attendees were asked to discuss professional pain points. In a late-afternoon session, the attendees, working in groups, spent a few minutes thinking about solutions to the issues discussed during the morning session. Here’s a summary of the issues and the ideas proposed for solutions.

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Cutting Through the Communications Data Wilderness: 12 Leaders Assess the Data Era

December 12th, 2017 by

For the third article in this five-part series about measurement-related issues, PR News and partner PublicRelay, a media monitoring and analytics firm, held a Communications Leadership Roundtable in New York during this holiday season. One dozen senior communicators discussed the challenges of refining and cleaning data, among other measurement-related issues.

Charlie Rose, Journalist

This Week In PR

November 21st, 2017 by

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week’s stories include analysis of Charlie Rose’s #metoo statement, growth at Weber Shandwick and Ruder Finn and Harlan Teller comes to APCO Worldwide.


Cutting Through the Communications Data Wilderness: When Big Data Equals Big Answers

November 21st, 2017 by

This second article in a 5-part series about measurement we compile cases where communicators have moved beyond the fundamentals of measuring data to prove ROI and instead focused on using insights mined from data to change the way they operated their business. The series is produced with partner PublicRelay, a media monitoring and analytics firm.

The Facebook logo is pictured at the Facebook headquarters in Menlo Park

PETA Tops List of Most-Engaged Brands on Facebook During Q3’17, B2Bs Shut Out Again

November 21st, 2017 by

Nonprofits sometimes are thought of as second-class citizens: small organizations with inadequate budgets for PR. That may be so, but they can do pretty well when it comes to consumer engagement with their social post on at least a few channels, according to exclusive data provided to PR News from Shareablee.


Public Relations’ Women Leaders Endure Its Largest Gender Pay Gap, Study Finds

November 14th, 2017 by

A new study looks at salaries in PR and finds the largest gap between men and women occurs in the C-suite. The gap between the average salary for men and women in PR overall is far smaller than that of men and women in the boardroom.

twitter, trump account

ACLU Tops List of Most-Engaged Brands on Twitter During the Third Quarter 2017

November 14th, 2017 by

We’re not encouraging betting, but this might be a terrific bar bet question: Of all the U.S. B2B, B2C and nonprofit brands and organizations, which one had the most consumer engagement on Twitter in the third quarter of 2017? If any of your bar mates guessed a B2B brand, they are off. Way, way, way off.

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How a Vacuum Brand Used Sophisticated Data to Find Out About Its Potential Customers

November 14th, 2017 by

Each week we highlight a slide from a presentation of interest to readers. This week’s slide comes from Chris Albert, SVP, digital research and analytics, Ketchum, who spoke at PR News’ event in Miami last month. His slide highlights sophisticated research Ketchum conducted on behalf of a vacuum brand.


Nearly 70% of American Adults Getting News From Social Media Platforms

November 14th, 2017 by

In what surely is a sign of the times, the number of American adults getting at least some of their news from social media has grown to 67%, according to a Pew Research Center survey conducted in August. More than that, some of the platforms where people are gathering news will surprise you.