The speed of communications is ever-increasing, and new channels are constantly emerging. There’s also a greater need to micro-target messages using interconnected cross-platform campaigns to create a continuous story experience. But getting the basics right still applies.
Stories by Sandra Coyle
PR and communications teams increasingly are pressured to own their brand’s earned media space beyond their borders to keep up with – and stand uniquely apart from – competitors. This is becoming true for non-profits competing for donor dollars and has been a constant for the private sector. In this article you will find steps for building and increasing global earned media visibility for your brand.
The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals.
You’ve been asked to create a comprehensive public relations plan. You are either filled with excitement or anxiety. Here are 6 tips to ease the pain.