Author Archives: Sandra Coyle
In today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.
The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals.
You’ve been asked to create a comprehensive public relations plan. You are either filled with excitement or anxiety. Here are 6 tips to ease the pain.
PR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition.
It takes work to maintain a good relationship with a PR agency and get the results you desire. Here are some tips for keeping things on an even keel.