Stories by Sandra Coyle

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6 Thought Leadership Tips for PR Pros

August 18th, 2015 by

In today’s social age, potential clients are making business choices based on the quality and visibility of your brand’s thought leadership before they engage with you.

PR Insider: Creating a Synchronized Communications Team

July 17th, 2014 by

The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals.

PR Insider: 6 Steps To Create a Comprehensive PR Plan

May 19th, 2014 by

You’ve been asked to create a comprehensive public relations plan. You are either filled with excitement or anxiety. Here are 6 tips to ease the pain.

PR Insider: Harnessing Your Inner Spokesperson

April 24th, 2014 by

PR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition.

PR Insider: 5 Tips for Working with a PR Agency

February 24th, 2014 by

It takes work to maintain a good relationship with a PR agency and get the results you desire. Here are some tips for keeping things on an even keel.