Stories by Sydney Ayers

One of the best ways to build the messages at the foundation of a comprehensive PR program is by conducting a communications audit.

PRSA Counselors Academy surveyed its membership last May to better understand the issues facing the leaders of PR firms across the U.S., Canada and Puerto Rico. Not surprisingly, three key issues rose to the top: surviving the economic downturn, navigating social media and retaining a sense of authenticity as counselors continue to move from simple tacticians to trusted business advisers.

The PRSA Counselors Academy surveyed its membership last May to better understand the issues facing the leaders of PR firms across the U.S., Canada and Puerto Rico. Not surprisingly, three key issues rose to the… Continued