Stories by Shabbir Imber Safdar and Jason Alcorn

As the economy continues to encourage people to cut all expenses that don’t directly benefit sales, PR people are increasingly under attack. PR and public affairs executives will be the first to see their staffs,… Continued

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely… Continued

The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a… Continued

Lesson #1: Listen to your customer where they are talking about your products If you make a product or service for the consumer market—or even for the business consumer market—you’ve got an enormous usability lab… Continued