Do employees at your brand read the daily news briefing only during a crisis and on days when products launch? If so, you’re missing a big opportunity to frame internal communications. To counter sporadic reading habits you need to keep the content of the daily briefing relevant and broaden the scope of articles when your brand’s goals change. Here are best practices that will serve you and augment the importance of the PR function.
Stories by Russ Schwartz, PRIME Research
