Stories by Rodger Roeser

So, How Many Articles Do I Get Placed for $2,000?

January 28th, 2013 by

The Eisen Agency CEO Rodger Roeser says a legitimate hit or news interview will never cost you money. Never.

Tip Sheet: There’s No Such Thing As a Stupid Question, Right?

October 15th, 2012 by

When it comes to clients and their agencies, there are stupid questions. Here’s how to avoid them.

Agency or In House: The Fiscal and Pragmatic Truth

August 12th, 2009 by

It’s something I may never understand. I’ve thought about it, dwelled upon it, made a pro and con list, even played devil’s advocate – and I still can’t figure it out. Why do so many… Continued

The Most Important Thing in PR That No One Is Doing: Media Training

March 25th, 2009 by

With the recent fervor over the presidential elections, how one is perceived through the media has gained newfound popularity. It’s not good enough to perform well; it’s critical to inform, persuade and entertain in a fashion that is easily digestible and translatable to mainstream media and Main Street America. Sad thing is, those that probably need media training the most are likely the same folks who believe they don’t need it.