Author Archives: Rodger Roeser

So, How Many Articles Do I Get Placed for $2,000?

The Eisen Agency CEO Rodger Roeser says a legitimate hit or news interview will never cost you money. Never. | MORE »

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Tip Sheet: There’s No Such Thing As a Stupid Question, Right?

When it comes to clients and their agencies, there are stupid questions. Here’s how to avoid them. | MORE »

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Agency or In House: The Fiscal and Pragmatic Truth

It’s something I may never understand. I’ve thought about it, dwelled upon it, made a pro and con list, even played devil’s advocate – and I still can’t figure it out. Why do so many … | MORE »

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The Most Important Thing in PR That No One Is Doing: Media Training

With the recent fervor over the presidential elections, how one is perceived through the media has gained newfound popularity. It’s not good enough to perform well; it’s critical to inform, persuade and entertain in a fashion that is easily digestible and translatable to mainstream media and Main Street America. Sad thing is, those that probably need media training the most are likely the same folks who believe they don’t need it. | MORE »

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